DATELINE: Wednesday, April
6, 2016
3:19 PM CST: Chicago Shopping Time
RE: Still
adding more of “The CHIC” into CHIC-ago
TO:
All Boutiques & Retail Establishments in The 900 North Michigan Building
After auditioning
for The I AM
CHICAGO Ad Campaign at The
900 North Michigan Shops Tuesday Afternoon (on April 5), I realized that you
(as one of the many Shop Owners there) may wish to participate in a HOLIDATE I created nearly 22 years ago aptly
named:
NATIONAL SPLURGE DAY ©1994.
Proclaimed as:
“America's
Premier Eventologist”
by Gene Koprowski of Insight Magazine
(Washington, DC) in August of 1997
&
“The
Premier Eventologist in The History of The World”
by Eric Zorn of The Chicago Tribune
(Chicago, IL) in January, 2001
I am the Soul
Creator of over 1,900 HOLIDATES-To-Celebrate in 34 precise Categories
all housed in The Literary Genre I launched on
Wednesday, July 25, 1990 at 9:45 PM named:
EVENTOLOGY
The ART
of EVENT-Making
Adrienne Sioux Koopersmith's Campaigns
For Humanity ©1990,
After
this Casting Call, it dawned on me that for this Year's Event, The 900 North
Michigan Shops' Building should be designated as
THE TOWER OF SPLURGE ™.
My
HOLIDATES have always been a Big Draw as The
Publicity I've garnered and received about them (always poised in Curiosity and
saturated in all Things Pop Culturesque) reaches across The Planet.
As
One of my Mottos reads as: “Give the
People something different; no Cookie Cutter Clones need apply!”
One
of my favorite Articles about NATIONAL SPLURGE DAY ©1994 appeared in Fast Company Magazine owned & operated by Chicagoan Joe Mansueto of Mansueto Ventures operating at the 7 World Trade Center Skyscraper in Manhattan found in their 100
Most Creative People Issue (its Yearly Edition) in June of 2010 on Page
30. Please check it out, online at:
Entitled:
CEOs
Share Their Spending Dreams for National Splurge Day
to illustrate the
Relevance of how far EVENTOLOGY has come. I could writely say:
HAVE EVENTOLOGY
WILL TRAVEL.
But that does
sound oh-so 20TH Century, doesn’t it?
After all, when “THE URGE TO SPLURGE” strikes, logical Reasoning points to nowhere
else, but:
The 900 North Michigan Shops!
Then, as I say:
“You are batting 1000.”
And,
it has immensely helped me, too (that for the 42 years I have lived in Chicago)
that I worked in many of Chi-Town's leading Top Advertising & Public
Relations Firms, now forefronting my own since 1979 as I promote this Literary
Genre, guaranteed to make each of (y)our Days “The Best” they can be(come) and
my other Humanitarian Campaigns, Movie Scripts, Books, Zines, etc. that have
branched out as well as the Comic & Cartoon Art Campaign I pioneered on Tuesday,
December 24, 1991 called:
Cartoonists Against Crime ©1991
where
I solicited (even before eMail was made
available to us) a wide Range of talented Cartoonists/Graphic
Artists/Illustrators/Artists to help me to “TOON OUT CRIME” since that was The #1 Issue on The President’s
Agenda. I had been beat-up, robbed & left-for-dead in the Lobby of my
Apartment Buildings two days before Christmas. This acted as a wake-up call for
me.
After
contacting them of my Ordeal, President
William J. Clinton, Mayor Richard M. Daley, Governor Jim Edgar eagerly entered
into The Crusade in order to “save a Precious Life” via Letters of Endorsement
and Proclamation. With their Assistance,
two more serious HOLIDATES: Cartoonists Against Crime Day ©1993 &
Day Without Crime ©1993, were established.
WWSD: What Would
Shoppers Do:
The
History & The Art/Service of Shopping rests in each Department Store, Shop
or Boutique that ever opened … even before “The Wheel” was invented. We, who
live in this grand Era and cosmopolitan – metropolitan Hub of Chicago have The
Diversity & Spice of everything nice right at our Fingertips. Knowing it's here; knowing you will always
find a Surprise; knowing you are offering something to someone who may be visiting
and shopping your Locale (Hot Spot) from thousands of miles away; knowing that
your Uniqueness can be applied, tested and accepted is a Retail Coupe,
savvy Business Acumen and a bona fide
Chicago State of Mind, not found elsewhere as We Chicagoans know and
represent. We are all an Embodiment of
The Chicago Fabric & Tapestry, especially so since 2017 marks our
180TH Birthday on Saturday, March
4, 2017.
That
calls for (at least) a 3-Day Weekend Celebration of “Sweet Home Chicago” of
which Chicago’s been a part of so many People’s lives for nearly 200 years.
Life
in Chicago only gets better. Chicago
ranks as a Leader on “The Sophistication Scale.” That's a given, given Shops like yours here @
900 North Michigan.
IT's
AN OPPORTUNITY:
Let me re-edit
that Question to: WWYSD: What Would
Your Shoppers
Do?
In order to SPLURGE properly (according to my The Tenets of EVENTOLOGY) @
THE TOWER OF
SPLURGE,
The Tentative Nickname for The Property
known as 900 North Michigan Avenue,
a
Plethora of Opportunities are presently on my Drawing Board...all designed for
your Clientele's Optimal Shopping Experience. Such is “The Nature & Design of EVENTOLOGY...”
IN
CLOSING: Therefore, if you're interested in exploring
more using this Angle and my HOLIDATES (of
which there are 400+ EVENTS that focus on Food alone) that highlight
and spotlight your Product Lines, contact me on FB and/or Twitter at @ASK_Koopersmith. All you need do is “ASK.”
Thank
you for perusing and considering my Offer-andum as detailed here. I appreciate that kind Gesture.
Posted by:
ASK:
ADRiENNE
SiOUX KOOPERSMiTH
Eventologist -
Birdologian - Screenwriter – Author – Promoter
Koopersmiths'
Global Communications
“People read what
ASK
writes about...”
Chicago – Illinois
USA
eMail: Adrienne(dot)Sioux(dot)Koopersmith(at)gmail(dot)com
Cell: 847-630-9201
Blog: http://adriennesiouxkoopersmith.blogspot.com/
Twitter: @ASK_Koopersmith
Facebook:
https://www.facebook.com/adrienne.koopersmith?fref=ts
LinkedIn: https://www.linkedin.com/pub/ask-adrienne-sioux-koopersmith/1/bb6/22a
* * *
April 7, 2016 Addition:
When Inspiration strikes. It must be blogged about , of course. As sent to the Shops @ 900 North Michigan at:
VIA THE #ASK_CHICAGO_IDEA_BANK.
For your 2016 900 North Michigan Shops Ad Campaign: How about a #IAMCHICAGO_Shuffle
©2016 ™ ®? This would keep the Mo-Mo-Mentum going (forever). I'd employ/use
local Chicago Talent to write the Music & Lyrics. I have already gotten
"The Dance
Sensation"
choreographed. This
Bon Idee (as they say in French) just came to me as a Vision @ 5:41 AM this
Morning after auditioning with you for The Opportunity on Tuesday. A bona fide
Work-in-Progress that shows lots of POW-tential. I don't think We (as a Town)
has had a catchy Dance - Shuffle attributed to us since The SuperBowl Shuffle
back in 1985-6.
And, I'm sure it
could hit the Billboard's Top 100 Chart, too...for weeks on end, as well! Got
some more thoughts on this 900-apalooza (as I have named it) (as well) but just
wanted to send you a Teaser on it since I know UR all so bizzy @ "The
Landmark."
Enjoy!
Cheers, ASK/Chicago - IL USA
4-7-2016 - 8:22 AM
CST
* * *
ASK/Chicago’s:
WEEKEND UPDATE
As
of Saturday, April 9, 2016 – at 10:21 AM CST, I’ve developed Five (5) more
Branding Sensations for the astounding 900 North Michigan Shops aka: #900_North_ Michigan_Shops on my Blog, called
KOOPERSMITHin’
found here located near The Bottom of
this:
Blessay ® The Term derived from The 2
Words:
Blog + Essay = Blessay
Defined
as a Composition or Creative Piece of Literature, a Document placed on a Blog (in
that particular Format) being accessible Online & electronically that reads
at an Essay or Info Sheet Level.
Let’s
begin with:
BRANDING
SUGGESTION #1:
An
OSH: Online Scavenger
Hunt involving each Shop (the s-HOP when
you’re shopping at Easter Time) that can be played around The World anywhere
via many of The Shops are international
in flavor & tone @ The “900.”
BRANDING
SUGGESTION #2:
“I'm
every Shopper” – A
Spin-Off of Oprah Winfrey’s Theme Song
(that was originally recorded by Chaka Khan, a Chicagoan
(at that) in September 1978. Chaka could even re-issue the Song,
using it as a TV Commercial for the I
AM CHICAGO Ad Campaign.
BRANDING
SUGGESTION #3: Use 900-apalooza as well.
BRANDING
SUGGESTION #4: Create and/or draw Wallpaper ART
from all Business Cards
&/or Logos & Store Mottos. This could be utilized as a 2016 Summertime Beach
Tote and/or sturdy Shopping Bag.
BRANDING
SUGGESTION #5: As luck has it for this Year, my National Splurge Day ©1994 arrives
on: Saturday June 18. That’s in 71 more Days. That Revelation also means that as:
“America’s Premier Eventologist,”
a
Title no one else in The World holds (i.e.:
The Title given to me by award-winning Journalist, Gene Koprowski of Insight Magazine from
Washington, DC in August of 1997), I can
now declare said EVENT
as a it a Floating HOLIDATE.
Now, NSD can be rightfully
celebrated Friday, Saturday & Sunday!
Yes, for the entire Weekend which makes it especially valuable as a
marketing & merchandising Tool since so many People shop the Weekend.
Plus,
you have “The Summer Crowd” coming into The City from abroad.
Plus
you have “The Suburban Mobs” coming to town.
Plus,
The Way I have scheduled National
Splurge Day ©1994, it falls Three (3) Days before The Arrival of Summer –
Summer Chicago 900 Style, that is, IF you choose to
celebrate this HOLIDATE
with me.
After all, this
is the HOLIDATE 's 22ND Year in full Splurgematic Mode – that's
Splurgematique in French. Remember your 22ND
Year? I'm sure you celebrated each
Day of that Period.
Therefore,
this is your Golden Opportunity to join me, “America's Premier Eventologist” - The Creator of this HOLIDATE plus many more HAUTE COUTURE EVENTS I have created THROUGHOUT THE LAST 26 YEARS
that I have been writing, launching & promoting - EVENTOLOGIZING in order to make The Experiences of your Customers &
Clients their Best.
Let's give them
what they want. A Special Shopping
experience like none other @
THE
TOWER OF SPLURGE: 900 N. Michigan Av.
Let's Open The
Doors @ 5 AM – till 12 Midnite beginning on Friday, June 17 for the Shopping Extravaganza,
kicking off The Summer of 2016.
A Ticker Tape North Michigan Avenue Parade need
not be optional. This 900-apalooza FUN can
begin The Marketing Buzz of The Year. Time
is growing short as this all happens in 71 more Days, but an Adventure of this
Nature can be done. “The Power of 70” Shops can hold their own, I'm sure
based on Chicago Talent & Work Ethic.
IF you have any
Specific Questions, just call me and ASK!
* * *
ADD ON FOR YOUR READING PLEASURE:
Thursday, April 14, 2016. A Quote I recently created:
QUOTE OF ASK:
ADRiENNE SiOUX KOOPERSMiTH
Sunday, April 10, 2016 –
6:08-6:23 AM CST
Tuesday, April 12, 2016
– 6:27-6:31 AM CST
“Chicago
is a Big Little Town swelling with 'tude.
Attitude. Latitude. Magnitude. Aptitude, Definitude, Fortitude, Plenitude & Plentitude. Above all else: Chicagotude® stems
from an eminent History, as a “Place
with a Past” rooted in Americana, yet decisively built on The Blood, Sweat,
Tears of its industrious and imaginative Residents from every Global Center
& Culture, aggressive Sports Teams & One Feisty Cow that all blended,
creating a Groundswell of Gratitude, displayed (in all of us) who are smart
enough, good enough and ambitious enough to experience ‘Doses of Chicago’ every Day and in every Way that cohesively meld
into what We do (both as Individuals and as a Group Entity with (a)
Plan(s). With all that being said and
stated, it is with Great Pleasure that upon The 180TH Birthday of The Incorporation of Chicago (long
ago in 1837 when only Twenty-Six (26) States were in The Union) that another stupendous ABC: Anniversary-Birthday-Celebration
occurs during 2018: The 30TH
Year Commemoration of The Grand Opening Celebration of 900 North Michigan Shops, one of The World's Most Exquisite & Classic
Structures, first ‘The Home of The Skyscraper’ & now ‘SuperStores,’ beckoning for you to
stop-in and visit. Won’t you stay for
while with us?”
“As
fluid as The Lake that edges and meanders its Way along the bordering Shoreline
of Chicago's Eastern Coast, this Shopping-Dining-Residential-Entertainment
Emporium & ‘Epicenter-of-Action’
reflects upon its Mastery of a strikingly distinguished History as ‘The Windy City’ & ‘Sweet Home Chicago,’ but thoroughly
concentrates on ‘The Present Moment’
casting its Eyes upon The Future, a Future where We hope our Fellow Chicagoans
play a vital Role for Our City’s next dazzling Chapter.”
“900 North Michigan Shops: Where Shoppers shop. Where Eaters dine. Where Browsers browse. Where ‘The
Curious’ converges to shop, wine, dine, browse, discover and voraciously ‘consume’ The World Best Haute Couture,
Goods, Services, Delicacies…umbrella’d all under One Roof and over Seven
Spacious Floors.”
***
ASK NOTES: TWITTER NEWS UPDATE: Due to The Fact that Workout Supplements of
Miami liked my TERM: Chicagotude®,
I then created:
Miamitude®
for The People of Miami
(Florida) as of Friday, April 15, 2016 – 8:16 AM. “Have Terms will Travel.” Marketing at its
Finest always starts with incredibly crafted and drafter Terms.
Are Cincinnatitude ® or Los Angitude far behind?
***
UPDATE: Sunday, April 17, 2016 – 1 – 1:09 PM CST
Two (2) more Marketing Ploys to use for the 2018 ABC: Anniversary – Birthday – Celebration of the 900 North Michigan Avenue Shops and those created earlier today at 9:52 AM& 11:10 AM respectively are:
“On The Boardwalk intersecting Beauty & Fashion…”
ARTWORK – better known as Word Art where Words & Numbers are stretched, exaggerated and all coming in their own innovative Font is:
900ze® taken from the Word "OOZE" because shopping OOZES with exciting, inspiration because of its culture – its merchandising Finesse and the Amount of Sophistication that is brought to the “Proverbial Table” – or closet for all of us who like to play “dress-up.”
Many of you probably wonder where I come up with “such Ideas.” Well, I’d tell you, but that would take up an(other) entire BLOG. Part of that Magic tho is by putting yourself into another Pair of Shoes and seeing how they would perceive what(ever) the Topic may be or is.
*** *** *** *** *** ***
FRIDAY APRIL 22, 2016 - WHEN MARKETING IS SPOILED.
As Posted on Facebook.
ASK/Chicago: Comments
from a Conscientious Consumer
After perusing this List of 25 Finalists, I do not see that any of these
Selectees are going to be of any Service to The GOALS of the:
I AM CHICAGO Marketing Campaign.
Nor will they bring in any new or additional TRAFFIC – People/Buyers/Shoppers
with MONEY and an expendable Income to spend to keep your Building “alive
and thriving” from its Competition further south on Michigan Avenue and in The
Loop (and/or Online Buying)
for the next Decade.
These 20 & 30 year olds have college debt; they
basically have no genuine Values and do not have a strong History or Sense of Civic Pride to impress anyone that they speak to. Most of them were not even born when the First
Mall was built.
Most of those PEOPLE (classified as BabyBoomers born
between 1946-1964) with a Track Record that works are over 50 who have proven themselves because they have worked for at
least 25 years of their lives and know WHAT IT TAKES to make Retail
successful. They have Mailing Lists and
Data Bases 25 years in “The Making” (at least) that stretches across The Planet. Their Value System is based on Experiences that
these 25 sorely lack.
Furthermore, with the Costly Prices that these 70 Shops
command at your Property, I highly doubt that any of them DO shop there. I was hoping for a much better and broader Cross-Section
of WHAT “the People of Chicago” are all about with our various PastTimes and
Activities. That Criteria would make that Difference in any Marketing
Strategies from now until December of 2018, when you’ve reached
your 30TH Year Anniversary, which I am sure you hope to be extremely successful.
WHAT I LOOK
FOR IN INNOVATION:
When I shop somewhere;
if I am reading about Someone who is a Spokesperson (a Standout in their Field),
I wish to connect with a tried and true
Personality with a Backbone.
My 36 years of being in the PRAM: Public Relations – Advertising – Marketing
Field prove that this Pack sheerly do not have the Pizzazz nor the “Brand Appeal” that’s needed to CUT IT.
Posted by:
ASK: Adrienne Sioux Koopersmith
Koopersmith’s Global Communications
Creator of
National Splurge Day ©1994
“People read what ASK writes about…”
Studios 5820 –
1437 - 1258
Chicago – IL USA
Relevant: BLOG NEWS:
ASK/Chicago announces: The I Am Chicago Spring 2016 Ad Campaign spurs THE
TOWER OF SPLURGE ™. Yet another First for Chicago + Retail Development &
Therapy.
http://tinyurl.com/hmek4pn
Posted 4-22-2016
*** *** *** *** *** ***
***
© ® ™ ASK:
Adrienne Sioux Koopersmith.
1979-2016. ALL
RIGHTS RESERVED.
