Have you heard
about NATIONAL SPLURGE DAY ©1994 (‘NSD’) that has taken Popular Culture by
storm? If not, this Introduction is to inform you of its Existence and an
exciting Development regarding NATIONAL
SPLURGE DAY ©1994 created and actively promoted by me: ASK: ADRiENNE SiOUX
KOOPERSMiTH, a Creative Writer & Public Relations/Media Expert fluent
in PRAM: Public Relations - Advertising – Marketing with the Emphasis on Event
Creation & Branding via specific Social Media Networks that is based in
Chicago, the third largest metropolitan and cosmopolitan city in the USA.
NATIONAL SPLURGE DAY ©1994 has been rigorously
featured in Fast Company Magazine, MSNBC, Yahoo and Time.com (Money
& Business Sections) and scores of other Formats (of which a partial list of
Thirty (30) highly
recognizable names are found at the end of this Introductory letter), all lending
Credibility & Status to the Event).
Since 1994, ‘NSD’ has been
used extensively to promote such Products as:
Gucci – Pepsi Cola - Dunkin Donuts –
LeSportsac - Mastercard – Bloomingdale’s - Bath & Body Works – Herman
Miller, Inc. –The Home Depot – Duane Reade –– Hillside Chevrolet – Brittany –
Hard Rock Hotel & Spa/Las Vegas to
name only a few. Many more are located on www.Twitter.com
under #NationalSplurgeDay.
Now with 2014 here, to accelerate
the Popularity of the HOLIDATE, as ‘America’s
Premier Eventologist’1,
I have further proclaimed that 2014 is the
YEAR OF THE SPLURGE since NATIONAL
SPLURGE DAY ©1994 marks its historic and milestone 20TH Year.
Additionally, the 18TH
of each Month (January 18, February 18, March 18, April 18, May 18, June 18
(the official and original NSD),
July 18, August 18, September 18, October 18, November & December 18) is
accorded its own unique Designation as DOTS: Days Of The Splurge (consisting of more NEWS
via Activities, Advertisements, Blogs, Festivities, etc. generated by Members
of ‘CLUB SPLURGE,’ what I call this
Marketing Phenomena). Focusing on the
Topic and Deal of the Day that you wish to offer (as it may be something
‘special’ that your Group has recently launched), your Name & Product will
be included in my Mailings/Correspondences every day as one of the leading SPLURGES to indulge in during YOTS: Year Of The Splurge, promoted by me
personally - its Creator. Marketing
doesn’t get better than that when you are working alongside the Originator / Founder
of such a monumental Icon.
While June 18 is officially (the
day and date of) the original NATIONAL
SPLURGE DAY ©1994, 2014 is the
20TH ABC: Anniversary – Birthday – Celebration.
PURPOSE OF THIS MISSIVE:
Via this Letter of Introduction,
I am inviting you as a MERCHANT
ASSOCIATION that works with a wide variety of MERCHANTS to participate in this extensive
year-long Media Blitz (Campaign).
HOW YOUR PRODUCT/BRAND/SERVICE/MATERIAL WILL BE PROMOTED ON A DAILY
BASIS THROUGHOUT THE FOUR (4) QUARTERS OF:
January –
March, 2014 = First Quarter
April –
June, 2014 = Second Quarter
July –
September, 2014 = Third Quarter
October –
December, 2014 = Fourth Quarter
Via my popular Blog called:
Koopersmithin’, Facebook, Twitter, LinkedIn and Email, Daily Submissions will
include your participating
MERCHANTS’ PRODUCT(s)/BRAND(s)/SERVICE(s)/MATERIAL(s)
and all Contact Info saturating
the Media (inclusive of TV – Radio – Web – Print Media (both online and
off-line) sent every Day to all Corners of the World.
When I am interviewed via Radio & TV to speak about
the MERITS OF SPLURGING,
your Product(s),
Brand, Info will also be presented.This process of ‘walking you in’ is what separates ‘the men from the boys.’
A comprehensive List of where my Writings
have appeared follow (for your perusal) that show the Breadth and Width of
People I have touched. Those include:
THE INTERNATIONALLY ACCLAIMED
MEDIA
THAT
HAS SPOTLIGHTED MY WRITINGS / CONCEPTS / PHILOSOPHIES
More Media Opportunities for YOUR MERCHANTS
via my Media Strides:
1990 – Present
A List of where my Writings have appeared:
USA Today, The New York Times, The
Washington Post, Insight Magazine, The Chicago Tribune, The Chicago Sun-Times,
Time Magazine, ESPN: The Magazine; Fast
Company, Redbook, More Magazine, Woman’s World, Sports Illustrated For Kids,
Village Voice, Nickelodeon, The Times Picayune, The Gainesville Sun, The
Springfield News-Leader, Dave Egger’s Might Magazine, The
Milwaukee-Journal-Sentinel, The Detroit Free Press, The Daily Herald, The Fort
Worth Star-Telegram, The Atlanta Journal Constitution, The Advocate/Greenwich
Time, The San Antonio Express, The Dallas Morning News, Skyline, The Seattle
Post-Intelligencer, Home Cooking, Cooking Light, Chase’s Calendar of Events,
The Daily Northwestern, Popular Photography and Imaging, Shutterbug, Kennedy’s
Confection (London, England), Eric Cohen Books (Israel) and an Estonian
Newspaper as well as an endless Assortment of Websites since 1994, followed by
Blogs, Facebook Postings, ‘Tweets’ on
Twitter and employing other popular Social Networks. Besides being the Guest on over 3,000 Radio
Interviews (including The Voice of America) since 1990, ABC, NBC, CBS &
MSNBC Television Networks have also featured me for my Creation of these original,
creative, insightful and motivating Words +
Works.
Throughout the years of my
Business Career (one based in Innovation & Creativity), I have been touted
as:
þ ‘America’s Premier Eventologist’ per Gene
Koprowski of Insight Magazine – Washington, DC – August, 1997
þ ‘The Premier Eventologist in The History of
The World’ per Eric Zorn of The Chicago Tribune – Chicago, Illinois –
January, 2001
þ Told:
‘You’re quite the Creative Genius,’ per Mellody Hobson (Ariel
Investments/Chicago, Illinois – Chairman of the Board for DreamWorks Animation SKG, Inc. &
Wife of George Lucas (Filmmaker: Star
Wars Fame) -March, 2013.
þ Selected as ‘One of Chicago’s Think Tank
Leaders’ by Ketchum Public Relations in Chicago, IL USA – 1997.
þ Referred to as and paraphrased by Tommy
Silverman, Executive Director of the New Music Seminar and President/Owner of
Tommy Boy Records as: “People read what ASK writes about…”
þ Peter Max, Pop Artist: “Adrienne is one of the most talented people
in Chicago that I know.” 1989.
þ Compliment received from Christopher Forbes,
Vice Chairman of Forbes, Inc./New York City:
“You are not only a Koopersmith, but a great Wordsmith.” April, 2005.
12 MONTHS IN 2014 = 12 CATEGORIES = 12
SENSATIONAL WAYS TO SPLURGE STARTING NOW:
To participate
in YEAR OF THE SPLURGE, the Spin-off
of NATIONAL SPLURGE DAY ©1994, with
your PARTICIPATING
MERCHANTS’ specific Product/Brand/Service/Material (i.e.: Category of Spas
– Autos – Travel - Watches – Jewelry – Toys, etc.) in my extensive and
far-reaching Media Campaigns, I will
feature YOUR MERCHANT
ASSOCIATION (with the various MERCHANTS
you represent) for $3,000
per Quarter or $12,000 for the Year. Again, what you are buying is inclusion
in(to) my Mailings & unlimited Exposure; Viral Trending Extensive Media (Exposure
as seen above, plus more) that highlights your ASSOCIATION
regarding WHERE to SPLURGE
in 2014.
This Designation (based in
Culture, Pop Culture, Retail & Merchandising) equates to the finest Testimonial that registers as DYNAMIC on every Form of
Publicity you produce and interview you grant.
TO KEEP THE MOMENTUM BUILDING: On Tuesday, July 1, 2014, Voting for THE SPLURGEE® (the Award analogous and
equivalent to winning the Movie Industry’s Emmy or Oscar, in the ‘World, Field
and Industry of Splurge’) begins. The Top and most popular PRODUCT(s) – BRAND(s) - SERVICE(s) - MATERIAL(s) will be promoted as
SPLURGE OF THE SEASON (SOTS) during Black Friday (November 28,
2014 through December 24, 2014) by ROBERT
E. HOFSTADTER, Managing Director, our Team & me at SPLURGE CENTRAL in order that these PRODUCT(s) – BRAND(s) - SERVICE(s) - MATERIAL(s) receive the Name
Recognition and International Exposure
due them (for standing apart from all other Entities in those 12 Monthly
Categories). Being an active participant in NATIONAL SPLURGE DAY ©1994 and YEAR
OF THE SPLURGE ©2010 guarantees that unique Creative Expression that stops
People; turns heads and then leads them on to a ‘Special Something Else’ –
something to SPLURGE upon at the RETAILERS that you REPRESENT.
“This is the Glory
of the Story behind my NATIONAL SPLURGE
DAY ©1994.”
Quote of ASK: ADRiENNE
SiOUX KOOPERSMiTH
Saturday, January
4, 2014 – 9:25 AM CST
NOTE: After the Industrial Age ‘kicked in’ and the Quality
of Life improved immensely for ‘most,’ the Ability to SPLURGE arose. In the past, SPLURGING has always been popular and
has consistently obtained Visibility. Now,
as THE HOLIDATE marks and observes
its 20TH Year ABC: Anniversary-Birthday-Celebration in 2014, that
traction will be multiplied. As a clever Event, NSD remains a more Cost Effective Way for you to get your Message
relayed to a larger body of prospective Buyers, Users, Consumers and gain
unlimited Fanfare, while growing your Network.
Q: Could SPLURGING
be any more beneficial than this?
TO
REITERATE: Engagements of
either a Quarter or Full Year are available at the cost-effective Rates of:
$3,000 per Quarter, prepaid;
or
$12,000 for 2014, prepaid.
With the endless slew of Media
Attention I have received for the Formation/Development/Promotion of NATIONAL SPLURGE DAY ©1994, PARTICIPATION in these NOVEL EVENTS is
the wisest Choice you could make. NSD’s Spin-Off, YEAR OF THE SPLURGE takes place NOW through December 31, 2014.
Full-fledged SPONSORSHIPS (one of your Stores prefers being listed INDIVIDUALLY as a SPLURGE OF CHOICE) is $18,000, prepaid. Contact me for details as to what is included
in this modified, yet sizzling SPLURGE
Package.
Being represented and promoted by
the Founder/Creator/Spokesperson(ality) of NATIONAL
SPLURGE DAY ©1994 and the YEAR OF
THE SPLURGE ©2010 is the best Marketing
Outreach you could ever make. Being
designated as ‘THE SPLURGE
OF CHOICE’ will impact the Future of your RETAILER’s Lines and Brands. Act fast.
This is a FIRST
COME – FIRST SERVED OFFER as 2014 has already begun.
SATURDAY, JANUARY 18, 2014 marks
the First Full Media Blitz.
This HOLIDATE’s next Grand ABC:
Anniversary – Birthday – Celebration
happens in 2019 - #25. Having this Entitlement grabs the
Attention of any and all Retail, Consumer & Media Groups. “Attention” you can use in the most creative
of manners for the years and decades ahead.
FOR
YOUR IMMEDIATE CONSIDERATION:
How cool is NATIONAL
SPLURGE DAY?
How cool is YEAR
OF THE SPLURGE?
Very.
That’s a given. ‘The People’ have LIKED it before LIKES
became popular on Facebook. That’s
support money cannot buy.
As one of the most TRENDING
Topics on Twitter & Facebook, NATIONAL
SPLURGE DAY ©1994 and the YEAR OF
THE SPLURGE ©2010 certainly live-up
to being a robust YEAR LONG EVENT OF MAXIMIZATION.
This HOLIDATE (chock-full of
Universal Appeal) is Part & Parcel of 21ST Century Living that
People clamor to, spelling out E-X-C-I-T-E-M-E-N-T
via each SPLURGE.
Making ‘The Most’ of what this HOLIDATE has accomplished the last 20 years (as Millions of People
world-wide already recognize and celebrate the EVENT) and what NATIONAL
SPLURGE DAY ©1994 and the YEAR OF
THE SPLURGE ©2010 represent (in
a business sense) is a smart Marketing Move and long-term Investment on your part.
THE BOTTOM LINE:
After all, who would not want to have their Establishment
be a CENTER OF SPLURGING during this ONCE IN A LIFETIME MARKETING DREAM? Participation
in NATIONAL SPLURGE DAY & its
Spin-Off YEAR OF THE SPLURGE ensures
a year-long Marketing Blitz for the Enrichment an Longevity of your Business
Career.
IN
CLOSING:
Thank you for giving me the chance
to detail this exceptional Opportunity, indeed categorized as a
once-in-a-lifetime EVENT that will garner more Visibility, Fanfare and future
Prospects for your Merchant Association’s Name, Company and Livelihood. NATIONAL
SPLURGE DAY ©1994 & YEAR OF THE
SPLURGE ©2010 provide unlimited Opportunities via my proven Publicity
Machine. We are happy to be offering it
to you today so that your Members obtain the enhanced high quality Exposure it
needs in today’s ever-competitive and cutting edge world. We look forward to hearing from you SHORTLY with regards to joining us in THE YEAR OF THE SPURGE.
Sincerely, ASK:
ADRiENNE SiOUX KOOPERSMiTH
KOOPERSMITH’s GLOBAL COMMUNICATIONS“People read what ASK writes about…”
Chicago, Illinois 60626 USA
askoopersmith@hotmail.com – (preferred
Mode of Initial Contact)
Blog: http://adriennesiouxkoopersmith.blogspot.com/
Facebook.com/Adrienne.Sioux.Koopersmith
Twitter.com/ASK_KOOPERSMITH
CC: ROBERT
E. HOFSTADTER
Managing Director of Splurge
Central: NATIONAL SPLURGE DAY ©1994 & YOTS: Year Of The Splurge ©2010;
Facebook.com/Robert.Hofstadter
RE:
NATIONAL SPLURGE DAY ©1994
The
First Twenty (20) Years
Thirty (30) Leading
Articles penned about my NATIONAL
SPLURGE DAY ©1994 include (but are not limited to) the following – all
pristine Media Platforms and relevant Points of View where you, too, could be
and should be featured in future Articles during 2014’s YEAR OF THE SPLURGE ©2010 once you become a Proud Participant of
these HOLIDATES. Those include, but are not limited to:
1.
Fast Company Magazine
By Emilia Benton - June, 2010
By Emilia Benton - June, 2010
CEOs Share
Their Spending Dreams for National Splurge Day
http://www.fastcompany.com/1647601/ceos-share-their-spending-dreams-national-splurge-day
2. TIME.com (Business & Money) - As If You
Need an Excuse to Splurge …
3. Yahoo!
Shopping. Financially Fit. Saving Smart and Living Well. Make the most of National Splurge Day
By Victor Paul Alvarez | Yahoo!
Shopping – Tue, Jun 18,
2013 1:59 PM EDT
http://shopping.yahoo.com/news/make-the-most-of-national-splurge-day-175937827.html
http://shopping.yahoo.com/news/make-the-most-of-national-splurge-day-175937827.html
http://blog.aarp.org/2013/06/17/celebrate-national-splurge-day-the-cheapskate-way/
5. Mintlife.com Consumer IQ:
By Nicholas Pell - June 18,
2013
“The Unofficial Guide to National
Splurge Day”
http://www.mint.com/blog/consumer-iq/an-unofficial-guide-to-national-splurge-day-0613/
6. MSN.com – Frugal Nation - 12 ways to splurge
-- frugally
By Donna_Freedman - Jun 18, 2012 2:03PM
Today is National Splurge Day. Use these tips to
celebrate without breaking the budget.
http://money.msn.com/frugal-living/post.aspx?post=e3d41aab-d6cc-4cb9-888a-b533c8fba325
7. MSN.com Living - Daily Dose: Trends, Weird News, Analysis & More:
Got an urge to splurge? It’s National Splurge Day! Go
ahead, treat yourself to something special. You deserve it. No, really, you do.
By Charyn Pfeuffer - MSN Living Editor -
June 18, 2013 4:40PM
http://living.msn.com/life-inspired/the-daily-dose-blog-post?post=934243b2-096d-4267-8c02-8c2f46bba6ff
8: UltimateCoupons.com
By Alison Storm
- Freelance Writer - Greenville, South Carolina
June:
How to Celebrate National Splurge Day Without Blowing Your Budget
http://www.ultimatecoupons.com/blog/2012/06/how-to-celebrate-national-splurge-day-without-blowing-your-budget/
9: Vegas Magazine.com
By Emma
Trotter - June 13, 2013
http://vegasmagazine.com/the-latest/homepage/postings
10: The City Farm Newsletter
National Splurge Day Today - you have permission to spend
away!
By Patty
Grubman - June 18th, 2013
http://thecityfarm.com/national-splurge-day/
11: Happy National Splurge
Day! Treat Yourself to One of Spring's Best Bags
12: Scholastic:
Entertainment
Calendar
Compiled by Paul
Coco
13: DealNews® - Where every Day is Black Friday
National Splurge
Day: Got the Urge to Splurge? Do It Wisely!
http://dealnews.com/features/National-Splurge-Day-Got-the-Urge-to-Splurge-Do-It-Wisely-/755937.html
14: Examiner.com – Life – Home & Living –
Lifestyle: National Splurge Day
By Sandra Perez - June 17, 2011
http://www.examiner.com/article/national-splurge-day
15: The Delivery Bag: A Blog about All Things Food
Posted by Jessie – June 18, 2013
http://blog.seamless.com/tag/national-splurge-day/
16: Planet Slate
http://slateplanner.com/tag/national-splurge-day/
17:
BLOG Entry: Love Your Margarine On
Splurge Day
http://www.enjoymargarineeveryday.com/baking-with-margarine/love-your-margarine-on-splurge-day
18: H2Z:
Newest. Hottest. Latest.
National Splurge Day coming up! June 15, 2012
http://h2-z.blogspot.com/2012/06/national-splurge-day-coming-up.html
19:
BikeRumor.com
Bikerumor Pic of The Day: National Splurge Day
Posted by Kristi Benedict - June 18, 2010
http://www.bikerumor.com/2010/06/18/bikerumor-pic-of-the-day-national-splurge-day/
20:
VOCAB: Every One and Every Thing is a
Brand.
National Splurge Day AKA:
Treat Yo’Self – June 18, 2013
http://vocabcommunications.tumblr.com/post/53297306628/national-splurge-day-aka-treat-yo-self
21:
The Big Feed. The Blog of:
Just-Eat.co.uk
18th June 2013
http://www.just-eat.co.uk/blog/national-splurge-day/
Tacoma, Washington USA
http://shaihasramblings.blogspot.com/2013/06/national-splurge-day.html
23. StyleList Canada
National Splurge Day: The Items We'd Like to
Splurge On
By Sarah Kelsey - June 18 2013
http://www.stylelist.ca/2013/06/18/national-splurge-day-luxury-brands-fashion/
Monday Madness: 8
Ways to Splurge on National Splurge Day
By Alaina of reINVENT, INC.
http://butterflyparkway.com/2012/06/18/monday-madness-8-ways-to-splurge-on-national-splurge-day/
25. Free-i-News: June 18,
2013
http://www.freeinews.com/lifestyle/happy-national-splurge-day-items-the-ok-editors-have-splurged-on-and-arent-sorry-about
26. Racked/LA RackedWired: Today is National Splurge Day (aka The
Happiest Day on Earth
http://la.racked.com/archives/2010/06/18/today_is_national_splurge_day_aka_the_happiest_day_on_earth_sample_sale_with_la_vintage_exchange_and_rossmore_jewelry_new_exhibit_at_scion_gallery_opens_tomorrow.php
27. Everyday Systems
http://www.everydaysystems.com/bb/viewtopic.php?t=5155&view=previous
28.
Archetrend – a highly-curated, trendy boutique
National
Splurge Day
By Alyssa - June
18, 2013
http://www.archetrend.com/blogs/archetype/8130143-national-splurge-day
29. Live Full Out with Romi. Designing a full Life with more Money,
Time, Purpose and Opportunities ™
Busy Working Moms: Keep Calm and Splurge On - Make
Every Day National Splurge Day
http://livefulloutnow.com/blog/busy-working-moms-keep-calm-and-splurge-on
http://libsystems.clemson.edu/blog/2008/06/national-splurge-day/
Clemson, South Carolina
vvv
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