Have you heard about NATIONAL SPLURGE DAY ©1994 (‘NSD’) that has taken Popular Culture by storm? If not, this Introduction is to inform you of its Existence and an exciting Development regarding NATIONAL SPLURGE DAY ©1994 created and actively promoted by me: ASK: ADRiENNE SiOUX KOOPERSMiTH, a Creative Writer & Public Relations/Media Expert fluent in PRAM: Public Relations - Advertising – Marketing with the Emphasis on Event Creation & Branding via specific Social Media Networks that is based in Chicago, the third largest metropolitan and cosmopolitan city in the USA.
NATIONAL SPLURGE DAY ©1994 has been rigorously featured in Fast Company Magazine, MSNBC, Yahoo and Time.com (Money & Business Sections) and scores of other Formats (of which a partial list of Thirty (30) highly recognizable names are found at the end of this Introductory letter), all lending Credibility & Status to the Event). Since 1994, ‘NSD’ has been used extensively to promote such Products as:
Gucci – Pepsi Cola - Dunkin Donuts – LeSportsac - Mastercard – Bloomingdale’s - Bath & Body Works – Herman Miller, Inc. –The Home Depot – Duane Reade –– Hillside Chevrolet – Brittany – Hard Rock Hotel & Spa/Las Vegas to name only a few. Many more are located on www.Twitter.com under #NationalSplurgeDay.
Now with 2014 here, to accelerate the Popularity of the HOLIDATE, as ‘America’s Premier Eventologist’1, I have further proclaimed that 2014 is the YEAR OF THE SPLURGE since NATIONAL SPLURGE DAY ©1994 marks its historic and milestone 20TH Year.
Additionally, the 18TH of each Month (January 18, February 18, March 18, April 18, May 18, June 18 (the official and original NSD), July 18, August 18, September 18, October 18, November & December 18) is accorded its own unique Designation as DOTS: Days Of The Splurge (consisting of more NEWS via Activities, Advertisements, Blogs, Festivities, etc. generated by Members of ‘CLUB SPLURGE,’ what I call this Marketing Phenomena). Focusing on the Topic and Deal of the Day that you wish to offer (as it may be something ‘special’ that your Group has recently launched), your Name & Product will be included in my Mailings/Correspondences every day as one of the leading SPLURGES to indulge in during YOTS: Year Of The Splurge, promoted by me personally - its Creator. Marketing doesn’t get better than that when you are working alongside the Originator / Founder of such a monumental Icon.
While June 18 is officially (the day and date of) the original NATIONAL SPLURGE DAY ©1994, 2014 is the 20TH ABC: Anniversary – Birthday – Celebration.
PURPOSE OF THIS MISSIVE:
Via this Letter of Introduction, I am inviting you as a MERCHANT ASSOCIATION that works with a wide variety of MERCHANTS to participate in this extensive year-long Media Blitz (Campaign).
HOW YOUR PRODUCT/BRAND/SERVICE/MATERIAL WILL BE PROMOTED ON A DAILY BASIS THROUGHOUT THE FOUR (4) QUARTERS OF:
January – March, 2014 = First Quarter
April – June, 2014 = Second Quarter
July – September, 2014 = Third Quarter
October – December, 2014 = Fourth Quarter
Via my popular Blog called: Koopersmithin’, Facebook, Twitter, LinkedIn and Email, Daily Submissions will include your participating
and all Contact Info saturating the Media (inclusive of TV – Radio – Web – Print Media (both online and off-line) sent every Day to all Corners of the World.
When I am interviewed via Radio & TV to speak about the MERITS OF SPLURGING,your Product(s), Brand, Info will also be presented.
This process of ‘walking you in’ is what separates ‘the men from the boys.’
A comprehensive List of where my Writings have appeared follow (for your perusal) that show the Breadth and Width of People I have touched. Those include:
THE INTERNATIONALLY ACCLAIMED MEDIA
THAT HAS SPOTLIGHTED MY WRITINGS / CONCEPTS / PHILOSOPHIES
More Media Opportunities for YOUR MERCHANTS via my Media Strides:
1990 – Present
A List of where my Writings have appeared:
USA Today, The New York Times, The Washington Post, Insight Magazine, The Chicago Tribune, The Chicago Sun-Times, Time Magazine, ESPN: The Magazine; Fast Company, Redbook, More Magazine, Woman’s World, Sports Illustrated For Kids, Village Voice, Nickelodeon, The Times Picayune, The Gainesville Sun, The Springfield News-Leader, Dave Egger’s Might Magazine, The Milwaukee-Journal-Sentinel, The Detroit Free Press, The Daily Herald, The Fort Worth Star-Telegram, The Atlanta Journal Constitution, The Advocate/Greenwich Time, The San Antonio Express, The Dallas Morning News, Skyline, The Seattle Post-Intelligencer, Home Cooking, Cooking Light, Chase’s Calendar of Events, The Daily Northwestern, Popular Photography and Imaging, Shutterbug, Kennedy’s Confection (London, England), Eric Cohen Books (Israel) and an Estonian Newspaper as well as an endless Assortment of Websites since 1994, followed by Blogs, Facebook Postings, ‘Tweets’ on Twitter and employing other popular Social Networks. Besides being the Guest on over 3,000 Radio Interviews (including The Voice of America) since 1990, ABC, NBC, CBS & MSNBC Television Networks have also featured me for my Creation of these original, creative, insightful and motivating Words + Works.
Throughout the years of my Business Career (one based in Innovation & Creativity), I have been touted as:
þ ‘America’s Premier Eventologist’ per Gene Koprowski of Insight Magazine – Washington, DC – August, 1997
þ ‘The Premier Eventologist in The History of The World’ per Eric Zorn of The Chicago Tribune – Chicago, Illinois – January, 2001
þ Told: ‘You’re quite the Creative Genius,’ per Mellody Hobson (Ariel Investments/Chicago, Illinois – Chairman of the Board for DreamWorks Animation SKG, Inc. & Wife of George Lucas (Filmmaker: Star Wars Fame) -March, 2013.
þ Selected as ‘One of Chicago’s Think Tank Leaders’ by Ketchum Public Relations in Chicago, IL USA – 1997.
þ Referred to as and paraphrased by Tommy Silverman, Executive Director of the New Music Seminar and President/Owner of Tommy Boy Records as: “People read what ASK writes about…”
þ Peter Max, Pop Artist: “Adrienne is one of the most talented people in Chicago that I know.” 1989.
þ Compliment received from Christopher Forbes, Vice Chairman of Forbes, Inc./New York City: “You are not only a Koopersmith, but a great Wordsmith.” April, 2005.
12 MONTHS IN 2014 = 12 CATEGORIES = 12 SENSATIONAL WAYS TO SPLURGE STARTING NOW:
To participate in YEAR OF THE SPLURGE, the Spin-off of NATIONAL SPLURGE DAY ©1994, with your PARTICIPATING MERCHANTS’ specific Product/Brand/Service/Material (i.e.: Category of Spas – Autos – Travel - Watches – Jewelry – Toys, etc.) in my extensive and far-reaching Media Campaigns, I will feature YOUR MERCHANT ASSOCIATION (with the various MERCHANTS you represent) for $3,000 per Quarter or $12,000 for the Year. Again, what you are buying is inclusion in(to) my Mailings & unlimited Exposure; Viral Trending Extensive Media (Exposure as seen above, plus more) that highlights your ASSOCIATION regarding WHERE to SPLURGE in 2014.
This Designation (based in Culture, Pop Culture, Retail & Merchandising) equates to the finest Testimonial that registers as DYNAMIC on every Form of Publicity you produce and interview you grant.
TO KEEP THE MOMENTUM BUILDING: On Tuesday, July 1, 2014, Voting for THE SPLURGEE® (the Award analogous and equivalent to winning the Movie Industry’s Emmy or Oscar, in the ‘World, Field and Industry of Splurge’) begins. The Top and most popular PRODUCT(s) – BRAND(s) - SERVICE(s) - MATERIAL(s) will be promoted as SPLURGE OF THE SEASON (SOTS) during Black Friday (November 28, 2014 through December 24, 2014) by ROBERT E. HOFSTADTER, Managing Director, our Team & me at SPLURGE CENTRAL in order that these PRODUCT(s) – BRAND(s) - SERVICE(s) - MATERIAL(s) receive the Name Recognition and International Exposure due them (for standing apart from all other Entities in those 12 Monthly Categories). Being an active participant in NATIONAL SPLURGE DAY ©1994 and YEAR OF THE SPLURGE ©2010 guarantees that unique Creative Expression that stops People; turns heads and then leads them on to a ‘Special Something Else’ – something to SPLURGE upon at the RETAILERS that you REPRESENT.
“This is the Glory of the Story behind my NATIONAL SPLURGE DAY ©1994.”
Quote of ASK: ADRiENNE SiOUX KOOPERSMiTH
Saturday, January 4, 2014 – 9:25 AM CST
NOTE: After the Industrial Age ‘kicked in’ and the Quality of Life improved immensely for ‘most,’ the Ability to SPLURGE arose. In the past, SPLURGING has always been popular and has consistently obtained Visibility. Now, as THE HOLIDATE marks and observes its 20TH Year ABC: Anniversary-Birthday-Celebration in 2014, that traction will be multiplied. As a clever Event, NSD remains a more Cost Effective Way for you to get your Message relayed to a larger body of prospective Buyers, Users, Consumers and gain unlimited Fanfare, while growing your Network.
Q: Could SPLURGING be any more beneficial than this?
TO REITERATE: Engagements of either a Quarter or Full Year are available at the cost-effective Rates of:
$3,000 per Quarter, prepaid;
$12,000 for 2014, prepaid.
With the endless slew of Media Attention I have received for the Formation/Development/Promotion of NATIONAL SPLURGE DAY ©1994, PARTICIPATION in these NOVEL EVENTS is the wisest Choice you could make. NSD’s Spin-Off, YEAR OF THE SPLURGE takes place NOW through December 31, 2014.
Full-fledged SPONSORSHIPS (one of your Stores prefers being listed INDIVIDUALLY as a SPLURGE OF CHOICE) is $18,000, prepaid. Contact me for details as to what is included in this modified, yet sizzling SPLURGE Package.
Being represented and promoted by the Founder/Creator/Spokesperson(ality) of NATIONAL SPLURGE DAY ©1994 and the YEAR OF THE SPLURGE ©2010 is the best Marketing Outreach you could ever make. Being designated as ‘THE SPLURGE OF CHOICE’ will impact the Future of your RETAILER’s Lines and Brands. Act fast. This is a FIRST COME – FIRST SERVED OFFER as 2014 has already begun.
SATURDAY, JANUARY 18, 2014 marks the First Full Media Blitz.
This HOLIDATE’s next Grand ABC: Anniversary – Birthday – Celebration happens in 2019 - #25. Having this Entitlement grabs the Attention of any and all Retail, Consumer & Media Groups. “Attention” you can use in the most creative of manners for the years and decades ahead.
FOR YOUR IMMEDIATE CONSIDERATION:
How cool is NATIONAL SPLURGE DAY?
How cool is YEAR OF THE SPLURGE?
That’s a given. ‘The People’ have LIKED it before LIKES became popular on Facebook. That’s support money cannot buy.
As one of the most TRENDING Topics on Twitter & Facebook, NATIONAL SPLURGE DAY ©1994 and the YEAR OF THE SPLURGE ©2010 certainly live-up to being a robust YEAR LONG EVENT OF MAXIMIZATION. This HOLIDATE (chock-full of Universal Appeal) is Part & Parcel of 21ST Century Living that People clamor to, spelling out E-X-C-I-T-E-M-E-N-T via each SPLURGE.
Making ‘The Most’ of what this HOLIDATE has accomplished the last 20 years (as Millions of People world-wide already recognize and celebrate the EVENT) and what NATIONAL SPLURGE DAY ©1994 and the YEAR OF THE SPLURGE ©2010 represent (in a business sense) is a smart Marketing Move and long-term Investment on your part.
THE BOTTOM LINE:
After all, who would not want to have their Establishment be a CENTER OF SPLURGING during this ONCE IN A LIFETIME MARKETING DREAM? Participation in NATIONAL SPLURGE DAY & its Spin-Off YEAR OF THE SPLURGE ensures a year-long Marketing Blitz for the Enrichment an Longevity of your Business Career.
Thank you for giving me the chance to detail this exceptional Opportunity, indeed categorized as a once-in-a-lifetime EVENT that will garner more Visibility, Fanfare and future Prospects for your Merchant Association’s Name, Company and Livelihood. NATIONAL SPLURGE DAY ©1994 & YEAR OF THE SPLURGE ©2010 provide unlimited Opportunities via my proven Publicity Machine. We are happy to be offering it to you today so that your Members obtain the enhanced high quality Exposure it needs in today’s ever-competitive and cutting edge world. We look forward to hearing from you SHORTLY with regards to joining us in THE YEAR OF THE SPURGE.
Sincerely, ASK: ADRiENNE SiOUX KOOPERSMiTHKOOPERSMITH’s GLOBAL COMMUNICATIONS
“People read what ASK writes about…”
Chicago, Illinois 60626 USA
firstname.lastname@example.org – (preferred Mode of Initial Contact)
CC: ROBERT E. HOFSTADTER
Managing Director of Splurge Central: NATIONAL SPLURGE DAY ©1994 & YOTS: Year Of The Splurge ©2010;
Thirty (30) Leading Articles penned about my NATIONAL SPLURGE DAY ©1994 include (but are not limited to) the following – all pristine Media Platforms and relevant Points of View where you, too, could be and should be featured in future Articles during 2014’s YEAR OF THE SPLURGE ©2010 once you become a Proud Participant of these HOLIDATES. Those include, but are not limited to:
1. Fast Company Magazine
By Emilia Benton - June, 2010
By Emilia Benton - June, 2010
CEOs Share Their Spending Dreams for National Splurge Day
2. TIME.com (Business & Money) - As If You Need an Excuse to Splurge …
3. Yahoo! Shopping. Financially Fit. Saving Smart and Living Well. Make the most of National Splurge Day
By Victor Paul Alvarez | Yahoo! Shopping – Tue, Jun 18, 2013 1:59 PM EDT
By Jeff Yeager | The Ultimate Cheapskate - Posted on 06/17/2013
5. Mintlife.com Consumer IQ:
By Nicholas Pell - June 18, 2013
“The Unofficial Guide to National Splurge Day”
6. MSN.com – Frugal Nation - 12 ways to splurge -- frugally
By Donna_Freedman - Jun 18, 2012 2:03PM
Today is National Splurge Day. Use these tips to celebrate without breaking the budget.
7. MSN.com Living - Daily Dose: Trends, Weird News, Analysis & More:
Got an urge to splurge? It’s National Splurge Day! Go ahead, treat yourself to something special. You deserve it. No, really, you do.
By Charyn Pfeuffer - MSN Living Editor - June 18, 2013 4:40PM
By Alison Storm - Freelance Writer - Greenville, South Carolina
June: How to Celebrate National Splurge Day Without Blowing Your Budget
9: Vegas Magazine.com
By Emma Trotter - June 13, 2013
10: The City Farm Newsletter
National Splurge Day Today - you have permission to spend away!
By Patty Grubman - June 18th, 2013
11: Happy National Splurge Day! Treat Yourself to One of Spring's Best Bags
By Justin Fenner - Assistant Editor, Fashion News - 6/18/13
12: Scholastic: Entertainment Calendar
Compiled by Paul Coco
13: DealNews® - Where every Day is Black Friday
By Jeff Somogyi, dealnews Media Editor
National Splurge Day: Got the Urge to Splurge? Do It Wisely!
14: Examiner.com – Life – Home & Living – Lifestyle: National Splurge Day
By Sandra Perez - June 17, 2011
15: The Delivery Bag: A Blog about All Things Food
Posted by Jessie – June 18, 2013
16: Planet Slate
Posted by Captain Slate - June 5, 2013
17: BLOG Entry: Love Your Margarine On Splurge Day
18: H2Z: Newest. Hottest. Latest.
National Splurge Day coming up! June 15, 2012
Bikerumor Pic of The Day: National Splurge Day
Posted by Kristi Benedict - June 18, 2010
20: VOCAB: Every One and Every Thing is a Brand.
National Splurge Day AKA: Treat Yo’Self – June 18, 2013
21: The Big Feed. The Blog of: Just-Eat.co.uk
18th June 2013
22. Shaiha's Ramblings - June 18, 2013
Tacoma, Washington USA
23. StyleList Canada
National Splurge Day: The Items We'd Like to Splurge On
By Sarah Kelsey - June 18 2013
24. Butterfly Parkway: Living in Style, Substance & Success
Monday Madness: 8 Ways to Splurge on National Splurge Day
By Alaina of reINVENT, INC.
25. Free-i-News: June 18, 2013
26. Racked/LA RackedWired: Today is National Splurge Day (aka The Happiest Day on Earth
By Lisa Boosin - Friday, June 18, 2010,
27. Everyday Systems
28. Archetrend – a highly-curated, trendy boutique
National Splurge Day
By Alyssa - June 18, 2013
29. Live Full Out with Romi. Designing a full Life with more Money, Time, Purpose and Opportunities ™
Busy Working Moms: Keep Calm and Splurge On - Make Every Day National Splurge Day
By Romi Neustadt - Live Full Out - June 18th, 2013
30. Clemson University Libraries Weblog: All the latest News, Events, and Information.
Clemson, South Carolina