Saturday, January 4, 2014

NATIONAL SPLURGE DAY ©1994 & YEAR OF THE SPLURGE ©2010. Marketing Ploys to enhance your Brand.

Have you heard about NATIONAL SPLURGE DAY ©1994 (‘NSD’) that has taken Popular Culture by storm? If not, this Introduction is to inform you of its Existence and an exciting Development regarding NATIONAL SPLURGE DAY ©1994 created and actively promoted by me: ASK: Adrienne Sioux Koopersmith, a Creative Writer & Public Relations/Media Expert fluent in PRAM: Public Relations - Advertising – Marketing with the Emphasis on Event Creation & Branding via specific Social Media Networks that is based in Chicago, the third largest metropolitan and cosmopolitan city in the USA. 

NATIONAL SPLURGE DAY ©1994 has been rigorously featured in Fast Company Magazine, MSNBC, Yahoo and Time.com (Money & Business Sections) and scores of other Formats (of which a partial list of Thirty (30) highly recognizable names are found at the end of this Introductory letter), all lending Credibility & Status to the Event).   Since 1994, ‘NSD’ has been used extensively to promote such Products as:

Gucci – Pepsi Cola - Dunkin Donuts – LeSportsac - Mastercard – Bloomingdale’s - Bath & Body Works – Herman Miller, Inc. –The Home Depot – Duane Reade –– Hillside Chevrolet – Brittany – Hard Rock Hotel  & Spa/Las Vegas to name only a few. Many more are located on www.Twitter.com under #NationalSplurgeDay.

Now with 2014 here, to accelerate the Popularity of the HOLIDATE, as ‘America’s Premier Eventologist1, I have further proclaimed that 2014 is the  YEAR OF THE SPLURGE since NATIONAL SPLURGE DAY ©1994 marks its historic and milestone 20TH Year.

Additionally, the 18TH of each Month (January 18, February 18, March 18, April 18, May 18, June 18 (the official and original NSD), July 18, August 18, September 18, October 18, November & December 18) is accorded its own unique Designation as DOTS:  Days Of The Splurge (consisting of more NEWS via Activities, Advertisements, Blogs, Festivities, etc. generated by Members of ‘CLUB SPLURGE,’ what I call this Marketing Phenomena).  Focusing on the Topic and Deal of the Day that you wish to offer (as it may be something ‘special’ that your Group has recently launched), your Name & Product will be included in my Mailings/Correspondences every day as one of the leading SPLURGES to indulge in during YOTS: Year of The Splurge, promoted by me personally - its Creator.  Marketing doesn’t get better than that when you are working alongside the Originator / Founder of such a monumental Icon. 

While June 18 is officially (the day and date of) the original NATIONAL SPLURGE DAY ©1994, 2014 is the 20TH ABC: Anniversary – Birthday – Celebration.


PURPOSE OF THIS MISSIVE:

Via this Letter of Introduction, I am inviting you to participate in this extensive year-long Media Blitz (Campaign).

HOW YOUR PRODUCT/BRAND/SERVICE/MATERIAL WILL BE PROMOTED ON A DAILY BASIS THROUGHOUT THE FOUR (4) QUARTERS OF: 

January – March, 2014 = First Quarter
April – June, 2014 = Second Quarter
July – September, 2014 = Third Quarter
October – December, 2014 = Fourth Quarter


Via my popular Blog called: Koopersmithin’, Facebook, Twitter, LinkedIn and Email, Daily Submissions will include your PRODUCT(s)/BRAND(s)/SERVICE(s)/MATERIAL(s) and all Contact Info saturating the Media (inclusive of TV – Radio – Web – Print Media (both online and off-line) sent every Day to all Corners of the World.

When I am interviewed via Radio & TV to speak about the MERITS OF SPLURGING,

 your Product(s), Brand, Info will also be presented.

This process of ‘walking you in’ is what separates ‘the men from the boys.’


A comprehensive List of where my Writings have appeared follow (for your perusal) that show the Breadth and Width of People I have touched. Those include:

THE INTERNATIONALLY ACCLAIMED MEDIA

THAT HAS SPOTLIGHTED MY WRITINGS / CONCEPTS / PHILOSOPHIES

More Media Opportunities for YOU via my Media Strides:

  1990 - Present

A List of where my Writings have appeared:

USA Today, The New York Times, The Washington Post, Insight Magazine, The Chicago Tribune, The Chicago Sun-Times, Time Magazine,  ESPN: The Magazine; Fast Company, Redbook, More Magazine, Woman’s World, Sports Illustrated For Kids, Village Voice, Nickelodeon, The Times Picayune, The Gainesville Sun, The Springfield News-Leader, Dave Egger’s Might Magazine, The Milwaukee-Journal-Sentinel, The Detroit Free Press, The Daily Herald, The Fort Worth Star-Telegram, The Atlanta Journal Constitution, The Advocate/Greenwich Time, The San Antonio Express, The Dallas Morning News, Skyline, The Seattle Post-Intelligencer, Home Cooking, Cooking Light, Chase’s Calendar of Events, The Daily Northwestern, Popular Photography and Imaging, Shutterbug, Kennedy’s Confection (London, England), Eric Cohen Books (Israel) and an Estonian Newspaper as well as an endless Assortment of Websites since 1994, followed by Blogs, Facebook Postings, ‘Tweets’ on  Twitter and employing other popular Social Networks.  Besides being the Guest on over 3,000 Radio Interviews (including The Voice of America) since 1990, ABC, NBC, CBS & MSNBC Television Networks have also featured me for my Creation of these original, creative, insightful and motivating Words + Works.


Throughout the years of my Business Career (one based in Innovation & Creativity), I have been touted as:

þ  ‘America’s Premier Eventologist’ per Gene Koprowski of Insight Magazine – Washington, DC – August, 1997

þ  ‘The Premier Eventologist in The History of The World’ per Eric Zorn of The Chicago Tribune – Chicago, Illinois – January, 2001

þ  Told:  ‘You’re quite the Creative Genius,’ per Mellody Hobson (Ariel Investments/Chicago, Illinois – Chairman of the Board for DreamWorks Animation SKG, Inc. & Wife of George Lucas (Filmmaker:  Star Wars Fame) -March, 2013.

þ  Selected as ‘One of Chicago’s Think Tank Leaders’ by Ketchum Public Relations in Chicago, IL USA – 1997.

þ  Referred to as and paraphrased by Tommy Silverman, Executive Director of the New Music Seminar and President/Owner of Tommy Boy Records as: “People read what ASK writes about…”

þ  Peter Max, Pop Artist:  “Adrienne is one of the most talented people in Chicago that I know.” 1989.

þ  Compliment received from Christopher Forbes, Vice Chairman of Forbes, Inc./New York City:  “You are not only a Koopersmith, but a great Wordsmith.”  April, 2005.



12 MONTHS IN 2014 = 12 CATEGORIES = 12 SENSATIONAL WAYS TO SPLURGE STARTING NOW:

To participate in YEAR OF THE SPLURGE, the Spin-off of NATIONAL SPLURGE DAY ©1994, with your specific Product/Brand/Service/Material (i.e.: Category of Spas – Autos – Travel - Watches – Jewelry –  Toys, etc.) in  my extensive and far-reaching Media Campaigns, I  will feature YOU as ‘THE SPLURGE OF CHOICE’ or ‘THE SPLURGE OPTION’ for $2,500 per Quarter or $10,000 for the Year. Again, what you are buying is inclusion in my Mailings & unlimited Exposure; Viral Trending Extensive Media (Exposure as seen above, plus more) that highlights your Product/Brand being THE SPLURGE OF CHOICE in 2014.  

YOU WOULD HOLD AN EXCLUSIVE IN YOUR PRODUCT/BRAND/SERVICE/MATERIALS’ CATEGORY

 which, of course,

equates to the finest Testimonial that looks dynamic on every Form of Publicity you produce and interview you grant.


This once-in-a-lifetime Opportunity for EXCLUSIVITY is being offered on a FIRST COME - FIRST SERVE BASIS.  For instance, Examples of EXCLUSIVITY center upon:  Tourneau, Philippe Patek and other Fine Watches and/or Cadillac, Jaguar and Mercedes Benz.  If Rolex opts for THE WATCH EXCLUSIVE, then Tourneau, Philippe Patek and other Fine Watchmakers will not obtain THE EXCLUSIVE.   If Ferrari opts for THE AUTO EXCLUSIVE, Cadillac, Jaguar and Mercedes Benz will not be promoted as the ’SPLURGE OF CHOICE.’ 


TO KEEP THE MOMENTUM BUILDING:  On Tuesday, July 1, 2014, Voting for THE SPLURGEE® (the Award analogous and equivalent to winning the Movie Industry’s Emmy or Oscar, in the ‘World, Field and Industry of Splurge’) begins. The Top and most popular PRODUCT(s) – BRAND(s)  - SERVICE(s) - MATERIAL(s) will be promoted as SPLURGE OF THE SEASON (SOTS) during Black Friday (November 28, 2014 through December 24, 2014) by ROBERT E. HOFSTADTER, Managing Director, our Team & me at SPLURGE CENTRAL in order that these PRODUCT(s) – BRAND(s)  - SERVICE(s) - MATERIAL(s) receive the Name Recognition and  International Exposure due them (for standing apart from all other Entities in those 12 Monthly Categories). Being an active participant in NATIONAL SPLURGE DAY ©1994 and YEAR OF THE SPLURGE ©2010 guarantees that unique Creative Expression that stops People; turns heads and then leads them on to a ‘Special Something Else’ – something to SPLURGE upon. 

“This is the Glory of the Story behind my NATIONAL SPLURGE DAY ©1994.”


Quote of ASK: ADRiENNE SiOUX KOOPERSMiTH

Saturday, January 4, 2014 – 9:25 AM CST

   
NOTE: After the Industrial Age ‘kicked in’ and the Quality of Life improved immensely for ‘most,’ the Ability to SPLURGE arose.  In the past, SPLURGING has always been popular and has consistently obtained Visibility.  Now, as THE HOLIDATE marks and observes its 20TH Year ABC:  Anniversary-Birthday-Celebration in 2014, that traction will be multiplied. As a clever Event, NSD remains a more Cost Effective Way for you to get your Message relayed to a larger body of prospective Buyers, Users, Consumers and gain unlimited Fanfare, while growing your Network.

Q:  Could SPLURGING be any more beneficial than this?

TO REITERATE:  Engagements of either a Quarter or Full Year are available at the cost-effective Rates of: 

$2,500 per Quarter, prepaid;

or

$10,000 for 2014, prepaid.

With the endless slew of Media Attention I have received for the Formation/Development/Promotion of NATIONAL SPLURGE DAY ©1994, EXCLUSIVITY is the wisest Choice you could make in order to participate in its Spin-Off, YEAR OF THE SPLURGE taking place now through December 31, 2014.  For those of you who opt to become a SPONSOR (instead) of an EXCLUSIVE, that possibility is also on ‘The Board’ at a flat Fee of $5,000, prepaid.  Contact me for details as to what is included in this modified, yet sizzling SPLURGE Package.      

Being represented and promoted by the Founder/Creator/Spokesperson(ality) of NATIONAL SPLURGE DAY ©1994 and the YEAR OF THE SPLURGE ©2010 is the best Marketing Outreach you could ever make.  Being designated as ‘THE SPLURGE OF CHOICE’ will impact the Future of your Lines and Brands.  Act fast.  This is a FIRST COME – FIRST SERVED OFFER for THE EXCLUSIVE.  This HOLIDATE’s next Grand ABC: Anniversary – Birthday – Celebration happens in 2019 - #25. Having this Entitlement grabs the Attention of any and all Retail, Consumer & Media Groups.  “Attention” you can use in the most creative of manners for the years and decades ahead. 


FOR YOUR IMMEDIATE CONSIDERATION: 

How cool is NATIONAL SPLURGE DAY?

How cool is YEAR OF THE SPLURGE?

Very.


That’s a given.  ‘The People’ have LIKED it before LIKES became popular on Facebook.  That’s support money cannot buy.

As one of the most TRENDING Topics on Twitter & Facebook, NATIONAL SPLURGE DAY ©1994 and the YEAR OF THE SPLURGE ©2010 certainly live-up to being a robust YEAR LONG EVENT OF MAXIMIZATION. This HOLIDATE (chock-full of Universal Appeal) is Part & Parcel of 21ST Century Living that People clamor to, spelling out E-X-C-I-T-E-M-E-N-T via each SPLURGE.   

Making ‘The Most’ of what this HOLIDATE has accomplished the last 20 years (as Millions of People world-wide already recognize and celebrate the EVENT) and what NATIONAL SPLURGE DAY ©1994 and the YEAR OF THE SPLURGE ©2010 represent (in a business sense) is a smart Marketing Move  and long-term Investment on your part.  


THE BOTTOM LINE: 


After all, who would not want to be THE SPLURGE OF CHOICE?  The Question to seriously ask yourself now is:


Are you ‘THE SPLURGE OF CHOICE?’


And, do you want to take that EXTRA STEP to ensure that Title for the Longevity of your Business Career?


IN CLOSING: 

Thank you for giving me the chance to detail this exceptional Opportunity, indeed categorized as a once-in-a-lifetime EVENT that will garner more Visibility, Fanfare and future Prospects for your Name, Company and Livelihood.  NATIONAL SPLURGE DAY ©1994 & YEAR OF THE SPLURGE ©2010 provide unlimited Opportunities via my proven Publicity Machine.  We are happy to be offering it to you today so that your PRODUCT/BRAND/SERVICE/MATERIAL obtains the enhanced high quality Exposure it needs in today’s ever-competitive and cutting edge world.  We look forward to hearing from you SHORTLY with regards to joining us in THE YEAR OF THE SPURGE. 

Sincerely, ASK: ADRiENNE SiOUX KOOPERSMiTH

KOOPERSMITH’s GLOBAL COMMUNICATIONS

Chicago, Illinois 60626 USA


askoopersmith(at(hotmail(dot)com – (preferred Mode of Initial Contact)


Blog:  http://adriennesiouxkoopersmith.blogspot.com/


Facebook.com/Adrienne.Sioux.Koopersmith

Twitter.com/ASK_KOOPERSMITH



CC:  ROBERT E. HOFSTADTER
Managing Director of Splurge Central: NATIONAL SPLURGE DAY ©1994 & YOTS: Year Of The Splurge ©2010;  


RE: NATIONAL SPLURGE DAY ©1994
The First Twenty (20) Years


Thirty (30) Leading Articles penned about my NATIONAL SPLURGE DAY ©1994 include (but are not limited to) the following – all pristine Media Platforms and relevant Points of View where you, too, could be and should be featured in future Articles during 2014’s YEAR OF THE SPLURGE ©2010 once you become a Proud Participant of these HOLIDATES.  Those include, but are not limited to:       

1. Fast Company Magazine
By Emilia Benton - June, 2010

CEOs Share Their Spending Dreams for National Splurge Day

http://www.fastcompany.com/1647601/ceos-share-their-spending-dreams-national-splurge-day


2.  TIME.com (Business & Money) - As If You Need an Excuse to Splurge …

By Brad Tuttle @bradrtuttle -



3.  Yahoo!  Shopping.   Financially Fit.  Saving Smart and Living Well.  Make the most of National Splurge Day

By Victor Paul Alvarez | Yahoo! Shopping – Tue, Jun 18, 2013 1:59 PM EDT
http://shopping.yahoo.com/news/make-the-most-of-national-splurge-day-175937827.html


4.  AARP Blog.  Money & Savings | Your Life

By Jeff Yeager | The Ultimate Cheapskate - Posted on 06/17/2013


http://blog.aarp.org/2013/06/17/celebrate-national-splurge-day-the-cheapskate-way/
5.  Mintlife.com Consumer IQ: 

By Nicholas Pell  - June 18, 2013

“The Unofficial Guide to National Splurge Day”

http://www.mint.com/blog/consumer-iq/an-unofficial-guide-to-national-splurge-day-0613/
6.  MSN.com – Frugal Nation - 12 ways to splurge -- frugally

By Donna_Freedman - Jun 18, 2012 2:03PM

Today is National Splurge Day. Use these tips to celebrate without breaking the budget.

http://money.msn.com/frugal-living/post.aspx?post=e3d41aab-d6cc-4cb9-888a-b533c8fba325


7.  MSN.com Living - Daily Dose:  Trends, Weird News, Analysis & More: 

Got an urge to splurge? It’s National Splurge Day! Go ahead, treat yourself to something special. You deserve it. No, really, you do.

By Charyn Pfeuffer - MSN Living Editor  - June 18, 2013 4:40PM

http://living.msn.com/life-inspired/the-daily-dose-blog-post?post=934243b2-096d-4267-8c02-8c2f46bba6ff


8:  UltimateCoupons.com

By Alison Storm - Freelance Writer - Greenville, South Carolina  

June:  How to Celebrate National Splurge Day Without Blowing Your Budget

http://www.ultimatecoupons.com/blog/2012/06/how-to-celebrate-national-splurge-day-without-blowing-your-budget/


9:  Vegas Magazine.com

By Emma Trotter -  June 13, 2013


http://vegasmagazine.com/the-latest/homepage/postings


10:  The City Farm Newsletter

National Splurge Day Today - you have permission to spend away!

By Patty Grubman   - June 18th, 2013

http://thecityfarm.com/national-splurge-day/


11: Happy National Splurge Day! Treat Yourself to One of Spring's Best Bags 

By Justin Fenner - Assistant Editor, Fashion News - 6/18/13



12:  Scholastic:  Entertainment Calendar

Compiled by Paul Coco



13:  DealNews® - Where every Day is Black Friday

By Jeff Somogyi, dealnews Media Editor

National Splurge Day: Got the Urge to Splurge? Do It Wisely!

 http://dealnews.com/features/National-Splurge-Day-Got-the-Urge-to-Splurge-Do-It-Wisely-/755937.html


14:  Examiner.com – Life – Home & Living – Lifestyle: National Splurge Day

By Sandra Perez - June 17, 2011

http://www.examiner.com/article/national-splurge-day


15:  The Delivery Bag:  A Blog about All Things Food


Posted by Jessie – June 18, 2013

http://blog.seamless.com/tag/national-splurge-day/


16:  Planet Slate


Posted by Captain Slate - June 5, 2013

http://slateplanner.com/tag/national-splurge-day/


17: BLOG Entry:  Love Your Margarine On Splurge Day

http://www.enjoymargarineeveryday.com/baking-with-margarine/love-your-margarine-on-splurge-day


18:  H2Z:  Newest.  Hottest.  Latest.

National Splurge Day coming up! June 15, 2012

http://h2-z.blogspot.com/2012/06/national-splurge-day-coming-up.html


19: BikeRumor.com

Bikerumor Pic of The Day: National Splurge Day

Posted by Kristi Benedict - June 18, 2010

http://www.bikerumor.com/2010/06/18/bikerumor-pic-of-the-day-national-splurge-day/


20: VOCAB:  Every One and Every Thing is a Brand.

National Splurge Day AKA:  Treat Yo’Self – June 18, 2013

http://vocabcommunications.tumblr.com/post/53297306628/national-splurge-day-aka-treat-yo-self


21: The Big Feed.  The Blog of: Just-Eat.co.uk

18th June 2013

http://www.just-eat.co.uk/blog/national-splurge-day/


22. Shaiha's Ramblings  - June 18, 2013

Tacoma, Washington USA

http://shaihasramblings.blogspot.com/2013/06/national-splurge-day.html


23.  StyleList Canada

National Splurge Day: The Items We'd Like to Splurge On

By Sarah Kelsey - June 18 2013

http://www.stylelist.ca/2013/06/18/national-splurge-day-luxury-brands-fashion/


24.  Butterfly Parkway:   Living in Style, Substance & Success

Monday Madness:  8 Ways to Splurge on National Splurge Day

By Alaina of reINVENT, INC.

http://butterflyparkway.com/2012/06/18/monday-madness-8-ways-to-splurge-on-national-splurge-day/


25. Free-i-News: June 18, 2013 


http://www.freeinews.com/lifestyle/happy-national-splurge-day-items-the-ok-editors-have-splurged-on-and-arent-sorry-about


26.  Racked/LA  RackedWired:  Today is National Splurge Day (aka The Happiest Day on Earth

By Lisa Boosin - Friday, June 18, 2010,

http://la.racked.com/archives/2010/06/18/today_is_national_splurge_day_aka_the_happiest_day_on_earth_sample_sale_with_la_vintage_exchange_and_rossmore_jewelry_new_exhibit_at_scion_gallery_opens_tomorrow.php


27. EveryDay Systems


http://www.everydaysystems.com/bb/viewtopic.php?t=5155&view=previous


28.  Archetrend – a highly-curated, trendy boutique  

National Splurge Day

By Alyssa  - June 18, 2013

http://www.archetrend.com/blogs/archetype/8130143-national-splurge-day


29.  Live Full Out with Romi.  Designing a full Life with more Money, Time,  Purpose and Opportunities ™

Busy Working Moms: Keep Calm and Splurge On - Make Every Day National Splurge Day

By Romi Neustadt - Live Full Out - June 18th, 2013  

http://livefulloutnow.com/blog/busy-working-moms-keep-calm-and-splurge-on


30. Clemson University Libraries Weblog:  All the latest News, Events, and Information.

http://libsystems.clemson.edu/blog/2008/06/national-splurge-day/

Clemson, South Carolina


vvv

1 comment:

kabie said...

I'd positively love to find myself as the Eclectic Photographic splurge of the year, and, if I do as optimistically well at the gallery of choice (in my adopted city), I'd love to consider having you, ASK, consider me for a quarter-year exposure. I had to, wherever possible, engage in some photo-wording pun (here & there) for my Eclectics: This & That.

I'm thrilled that you sent me a 'Think About It' invite. And I shall consider the initial expenditure, if I get the full month (to exhibit my work). In the meantime, I'll just keep enjoying reading your insightful wordSmithin'! :-)