Monday, November 29, 2010

Santa Claus & V8 VEGETABLE JUICE® - Slimming 50 States of Americans down to their Healthiest State yet...by ASK: Adrienne Sioux Koopersmith

An Exclusive to: Campbell’s Soup Company, Camden, New Jersey USA

V8 VEGETABLE JUICE®
The 2010 Christmas Advertisement, The TV Commercial &
The YouTube Video Presentation starring
Santa Claus & V8 VEGETABLE JUICE®

The 2010 Campbells’ V8 Holiday Ad, TV Commercial & YouTube Video Script:
1) As a Story
2) As Story Board in ‘Scenes’

Title: Santa Claus DiscoV8ers V8®

Created & Written by:
ASK: Adrienne Sioux Koopersmith
Koopersmith’s Global Communications
STUDIO 1437
Chicago, Illinois USA


Monday, November 29, 2010 - 9:39 AM – 4:08 PM


1) AS A STORY:

High – Ho – The Merry-Oh! The Holiday Season is already upon us. It’s here. And we (even those of us who have our Weight pleasantly under Control and maintained) have a Plethora of Temptations in front of us that could pose to be(come) problematic. Therefore, I have created a Print Ad, TV Commercial and YouTube Video for Campbell’s Soup in which Campbell’s addresses this burgeoning and burning Issue that affects so many of our Family and Friends.

Endlessly reading and researching, I see that the Executive Staff at ‘Campbell’s Camp’ has already made the wise and humanitarian Choice of hiring Kim Fremont Fortunato as Director of its Childhood Obesity and Hunger Program. Keeping this highly relevant Position in Mind, my Creative (ie: creatiV8e) ‘Juices’ are flowing and have made a Print Ad, Prime Time TV Commercial and YouTube Video, whereby Santa Claus (a fat, jolly and oh-so-pleasant looking Old St. Nick) bedecked in his Holiday Best slides down the Chimney into a lovely Living Room of a Home. He stops in his Tracks and smells something aromatic swirling from behind a Closed Door, the Door that leads to the Kitchen, always known as the ‘Heart & Soul’ of the Home. Curious, Santa walks into the Kitchen knowing ‘The Family’ is fast asleep upstairs, tucked into Bed with Visions of Sugar Plums dancing in their Heads. Before he departs for ‘The Kitchen,’ the Hub of Activity, Santa spots a Plate heaped to the ‘Sky’ of festive Holiday Cookies, soaked in Frosting and Goo and a big Glass of Egg Nog (and/or Milk), the typical Treats that are traditionally left for Santa’s Consumption on Christmas Eve. After all, he has much to do and needs a Snack along his merry Way (or is it WEIGH?). He glances longingly at those Treats knowing they are HIS and all HIS before HIS Departure takes HIM upon HIS way. His Eyes are bright. They have the Santa Clause Twinkle that we have grown to love! He is all aglow and quite curious to see what exactly is happening in the next Room as there is quite a Clamor and Commotion to be heard! Something is happening here – something that has piqued his Curiosity.

The Door swings open to the Kitchen where we see the Little Campbell Children – no, not just the authentic and original Boy & Girl from Decades ago (that the BabyBoomers of the 1950s grew up with as myself) but also a Brown, Black, Chinese, Red-Skinned and one Child restricted to a wheel-chair) – measuring only about 4 inches in Height who are cooking, baking and whipping up many of the Foods that Campbell’s now sells as: Arnott’s, Blå Band, Campbell’s, DevosLemmens, Erasco, Stockpot, Lacroix, Liebig, Pace, Pepperidge Farm, Prego, Royco, Swanson, Touch of Taste & (my beloved – ie: beloV8ed) V8.

There’s a delicious Smell and aromatic Food Frenzy abounding. The Kitchen is brimming with Happiness. Everyone has a Job to do and they do it well, fortified on The Foods we have been brought up with and with The Foods we wish to bring our Families up with. Big Scoops and Ladles-full of Campbell’s Foods are being poured into Bowls, being stirred on the Stove, being placed on Racks; being taken to the Table. It’s a WoW: Wonderfully organized Whirlwind, much like Santa’s December 24TH Global Expedition is.

An amazed Santa looks around at this 3C: Civilized Culinary Commotion and realizes the Campbell’s Children (all heartily at work) are very similar to his Elves. There is a Flashback to his Workshop at The North Pole where The Elves are scurrying about preparing for his December 24TH Departure. Santa feels like he is really at home because of this Similarity and BELIEVES in what the Campbell’s Kids are cooking up! Believing is, after all, the True Spirit of this Holiday Season.

One of the Campbell’s Kids points to the Kitchen Table where Santa promptly sits down and begins eating Course-after-Course of Healthy Campbell Foods (all listed above). He smacks his Lips. He grabs a Napkin. He reaches for another Plate ‘n Platter. He smiles. He selects yet another Entrée. He pats his Belly. Then, one of the Campbell Kids grabs him by the Hand and they walk to an Exercise Bike in the Kitchen and a Set of Barbells – not too far from the Stove where the delicious Smells are emanating.

We then see Santa hop up on the Stationary Bike’s Seat and he begins peddling and smiling. The pervading Christmas Music quickens to the Beat of a Santa flexing his Biceps and Santa is now in his T-Shirt sweating away. All of this is done in ‘Fast Motion Tempo’ to show the Element of Time passing on by. Santa is really getting into his Exercise Routine & Mode. Then, his Rolex Watch sounds and Santa (like Cinderella before the Clock strikes the bewitching Hour of Midnight) must dash off to the next House. In haste, he runs through the Kitchen; through the Swinging Doors and into the Living Room where the Chimney is – both his Entry & Escape Routes. All of a sudden, the Heap of Sugar, Molasses and decorated Cookies turn into a Giant Goblet, Jug and/or Bottle of V8 Vegetable Juice, a Reminder of his Experience in the ‘Magical Campbell’s Kitchen’ which he just visited and quite unexpectedly so.

And in a Flash, Santa is whisked back up the Chimney, while his Reindeer have patiently waited outside on this snow-covered Roof. Arriving back at his Sleigh, Santa’s Reindeer do not immediately recognize him (at first) as he has lost 50 Pounds, but Mr. Claus looks so handsome and so much healthier, even in his (now) baggy Red Velvet & Faux Fur Ermine-trimmed Suit. Getting ready to embark, on the Rooftop, Santa places his Stash of V8 Vegetable Juices (all Varieties including: High Fiber, Essential Antioxidants, Spicy Hot, Original & Original: Low Sodium or Sodi-YUM) in the Sleigh. Magically, many of The Toys (secured in the Rumble Seat of the Sleigh) have turned into Exercise Bikes, Barbells, Workout Equipment and all fortified by the healthy Campbell Foods that will become Part of his new Lifestyle in 2011 AND your new Lifestyle in 2011, too!

THE CLOSING SCENE DETAILED DIORAMA: As he pats his Belly – a much slimmer and trimmer Belly – and wonders, Santa jumps into the Driver’s Seat with the Reindeer watching his every Move, the V8 Logo twinkles and is reflected in Santa’s Eyes while the Reindeer take off, going on to the next Home. High above the Earth, nearing the Moon, the circular Moon turns into the V8 Logo, etched in green and we see Santa raising a Glass of V8 up as a Toast to everyone’s new and improved Good Health across the World, believing the Best is yet to come…

ASK’s INSERT: EXPLANATION & REASONING AS TO WHY THIS WAS WRITTEN IN THIS STYLE & FORM(AT):

Several years ago, I remember a Campaign in which People (unfortunately, I do not recall who the Group was) wanted a slimmer and trimmer Santa Claus. The Main Concern of their Campaign was that he was not setting a good Example for Children, as he was carrying excessive Weight and Children are impressionable. However, because Santa is such an Icon, would a skinny Santa be as jolly, robust and lovable as the fatter, less healthy one? Would Toes be stepped on? Would the Spirit of Christmas suddenly become anorexic?

For those Individuals who are health-conscious, this Scenario spells-out that Santa could very easily suffer a Stroke, Diabetes and/or Risk having a Heart Attack. My Santa’s Campbell’s Advertisement/TV Commercial & YouTube Video here entitled:

Santa Claus DiscoV8ers V8®
is a very subtle Way of letting People know (through Animation, Toys, The Sense of Smell/Taste & Imagination) that it’s the End of the Year and their Holiday Feasts & Festivities can be (so and as) delicious and nutritious without the added Pounds that so many of us add. Then, of course, there is the (hovering and pervading) Guilt attached to Food and the ‘would’ve – could’ve – should’ve HAD A V8 INSTEAD’ Mantra pounds in our Heads, as it should be! My Santa’s Campbell’s Advertisement/TV Commercial & YouTube Video can be run every year at this Time of the Season (approximately from the 2ND Week of November through December 26TH). This Film/Video Presentation is a Win-Win Situation, entertaining, educational and V8ery appetizing, too!

ON THE DRAWING BOARD: As a Creative Writer (as well as Lifestyle Promoter), I am currently working and devising other HOLIDAYS & HOLIDATES ® (traditional & my own HOLIDATES/EAT-Vents®) since I am noted as:

‘America’s Premier Eventologist’
(via Gene Koprowski of Insight Magazine, Washington, DC – August, 1997)

&

‘The Premier Eventologist in The History of The World’
(via Eric Zorn of The Chicago Tribune, Chicago, IL January, 2001)

that includes my 400+ EAT-Vents® - Food elated & related EVENTS that show People how easy it is to eat wisely and healthily, as Tomato Tuesdays ©1995 & Wedgie Wednesdays ©1996.

TWO (2) MORE MARKETING PLANS: This Text Presentation could also be worked into a Print Ad and/or much Collected and Salable Cartoon (of 15 Frames – 15 Scenes for the TV Commercial as found below) for Parade Magazine for the Christmas Holiday showing THE BEFORE & AFTER SANTA, that subliminally implants the Fact that Healthiness can taste mighty good, too, with the Foods that Campbell’s has prepared for us (for the last 141 years) consisting of oh so many Families, Decades and Generations ago!

Next November and/or December, 2011, it could be run as: FULL PAGE COPY for the Top Food Magazines.

The Campbells’ Kids – who double and symbolize Elves – fit into this Scenario ideally. Don’t you think? I do. Besides, symbolizing an easier, more care-free and nostalgic Time, this Idea will turn Heads and become an immediate Hit with The Media, creating a Flux of Stories & Interviews for you in Camden @ The Campbell’s Camp & Compound.

This Text (Script & Commercial) is Part of my:

WHY I (ASK) SHOULD BE V8’s SPOKESPERSON(ality).

The original Parcel was mailed to you under the Heading of MY V8 BOOK ©2010 to your Camden Location in mid-November. These twenty (20) Books have been sent to the Top Executives there for their perusal.

PLEASE NOTE: Mr. Charron, Ms. Morrison & Ms. Reardon have the only Colored Copies of the V8 Photographs taken in the McCormick Sculpture Garden circa September 13, 2010. You may want to scan these on to your V8 Facebook Account at:

http://www.facebook.com/home.php#!/V8?v=photos
where only six (6) appear currently (as of 3:40 PM on Monday, November 29, 2010).

SEEING POTENTIAL WHERE IT EXISTS: A timeless Piece of Advertising, Marketing & Promo, this Advertisement/Commercial could be run year-after-year with the only Enhancements made as to other Foods that Campbell’s would be introducing into their Product Lines.

I hope you liked it as much as I LOVE V8! High – Ho – The Merry-Oh!

“Meals (those in Holiday Mode and all others) always taste better with V8.”

Quote of ASK: Adrienne Sioux Koopersmith
Monday, November 29, 2010 – 1:15 PM CST

In case you need anything explained or the Role I would play as:

SPOKESPERSON(ality) for V8 Vegetable Juice ®,

I may be conveniently reached at:

Studio 1437
Chicago, Illinois USA

http://adriennesiouxkoopersmith.blogspot.com/
Twitter.com/ASK_DRINKS_V8

Thank you, Campbells - who gives great Food to my Family & me and for inspiring this V8ariety of Marketing Possibilities!

Sincerely,
ASK: Adrienne Sioux Koopersmith
ASK: A Satisfied Kustomer
Chicago, IL USA

Posted: Monday, 11-29-2010 – 4 PM CST

2) AS STORY BOARD IN ‘SCENES’

NOTE TO CAMPBELL’s Creative Community: If you are considering a Christmas Cartoon/Print Ad/TV Commercial and/or YouTube Video, this is the ‘BreakDown via Scenes’ of Santa Claus DiscoV8ers V8®.

SCENE #1: Santa Claus (a fat, jolly and oh-so-pleasant looking Old St. Nick) bedecked in his Holiday Best slides down the Chimney into a lovely Living Room of a Home. He stops in his Tracks and smells something aromatic swirling from behind a Closed Door, the Door that leads to the Kitchen, always known as the ‘Heart & Soul’ of the Home. Before he departs for ‘The Kitchen,’ the Hub of Activity, Santa does spot a Plate heaped to the ‘Sky’ of festive Holiday Cookies, soaked in Frosting and Goo and a big Glass of Egg Nog (and/or Milk), the typical Treats that are traditionally left for Santa’s Consumption on Christmas Eve. After all, he has much to do and needs a Snack along his merry Way (or is it WEIGH?). He glances longingly at those Treats knowing they are HIS and all HIS before HIS Departure takes HIM upon HIS way.

SCENE #2: Curious, Santa walks into the Kitchen knowing ‘The Family’ is fast asleep Upstairs, tucked into Bed with Visions of Sugar Plums dancing in their Heads. His Eyes are bright. They have the Santa Clause Twinkle that we have grown to love! He is all aglow and quite curious to see what exactly is happening in the next Room as there is quite a Clamor & Commotion to be heard! Something is happening here – something that has piqued his Curiosity.

SCENE #3: The Door swings open to the Kitchen where we see the Little Campbell Children – no, not just the authentic and original Boy & Girl from Decades ago (that the BabyBoomers of the 1950s grew up with as myself) but also a Brown, Black, Chinese, Red-Skinned and one Child restricted to a wheel-chair) – measuring only about 4 inches in Height who are cooking, baking and whipping up many of the Foods that Campbell’s now sells as: Arnott’s, Blå Band, Campbell’s, DevosLemmens, Erasco, Stockpot, Lacroix, Liebig, Pace, Pepperidge Farm, Prego, Royco, Swanson, Touch of Taste & (my beloved – ie: beloV8ed) V8.

There’s a delicious Smell and aromatic Food Frenzy abounding. The Kitchen is brimming with Happiness. Everyone has a Job to do and they do it well, fortified on The Foods we have been brought up with and with The Foods we wish to bring our Families up with. Big Scoops and Ladles-full of Campbell’s Foods are being poured into Bowls, being stirred on the Stove, being placed on Racks; being taken to the Table. It’s a WoW: Wonderfully organized Whirlwind, much like Santa’s December 24TH Global Expedition is.

SCENE #4: An amazed Santa looks around at this 3C: Civilized Culinary Commotion and realizes the Campbell’s Children (all heartily at work) are very similar to his Elves.

SCENE #5: There is a Flashback to his Workshop at the North Pole where The Elves are scurrying about preparing for his December 24TH Departure. Santa feels like he is really at home because of this Similarity and BELIEVES in what the Campbell’s Kids are cooking up! Believing is, after all, the True Spirit of this Holiday Season.

SCENE #6: One of the Campbell’s Kids points to the Kitchen Table where Santa promptly sits down and begins eating Course-after-Course of Healthy Campbell Foods (all listed above). He smacks his Lips. He grabs a Napkin. He reaches for another Plate ‘n Platter. He smiles. He selects yet another Entrée. He pats his Belly.

SCENE #7: Then, one of the Campbell Kids grabs him by the Hand and they walk to an Exercise Bike in the Kitchen and a Set of Barbells – not too far from the Stove where the delicious Smells are emanating.

SCENE #8: We then see Santa hop up on the Stationary Bike’s Seat and he begins peddling and smiling. The pervading Christmas Music quickens to the Beat of a Santa flexing his Biceps and Santa is now in his T-Shirt sweating away. All of this is done in ‘Fast Motion Tempo’ to show the Element of Time passing on by. Santa is really getting into his Exercise Routine & Mode.

SCENE #9: Then, his Rolex Watch sounds and Santa (like Cinderella before the Clock strikes the bewitching Hour of Midnight) must dash off to the next House.

SCENE #10: In haste, he runs through the Kitchen; through the Swinging Doors and into the Living Room where the Chimney is – both his Entry & Escape Routes.

SCENE #11: All of a sudden, the Heap of Sugar, Molasses and decorated Cookies turn into a Giant Goblet, Jug and/or Bottle of V8 Vegetable Juice, a Reminder of his Experience in the ‘Magical Campbell’s Kitchen’ which he just visited and quite unexpectedly so.

SCENE #12: And in a Flash, Santa is whisked back up the Chimney, while his Reindeer have patiently waited outside on this snow-covered Roof. Arriving back at his Sleigh, Santa’s Reindeer do not immediately recognize him (at first) as he has lost 50 Pounds, but Mr. Claus looks so handsome and so much healthier, even in his (now) baggy Red Velvet & Faux Fur Ermine-trimmed Suit.

SCENE #13: Getting ready to embark, on the Rooftop, Santa places his Stash of V8 Vegetable Juices (all Varieties including: High Fiber, Essential Antioxidants, Spicy Hot, Original & Original: Low Sodium or Sodi-YUM) in the Sleigh. Magically, many of The Toys (secured in the Rumble Seat of the Sleigh) have turned into Exercise Bikes, Barbells, Workout Equipment and all fortified by the Healthy Campbell Foods that will become Part of his new Lifestyle in 2011 AND your new Lifestyle in 2011, too!

SCENE #14: THE CLOSING SCENE DETAILED DIORAMA: As he pats his Belly, a much slimmer and trimmer Belly – and wonders, Santa jumps into the Driver’s Seat with the Reindeer watching his every Move, the V8® Logo twinkles and is reflected in Santa’s Eyes while the Reindeer take off, going on to the next Home.

SCENE #15: High above the Earth, nearing the Moon, the circular Moon turns into the V8 Logo, etched in green and we see Santa raising a Glass of V8 up as a Toast to everyone’s new and improved Good Health across the World, believing the Best is yet to come…

THE WRAP - UP

MY CLOSING THOUGHTS: Subtle Nuances of Subliminal Implantation (as this Written Passage presented via Print, TV & The Internet) just might do ‘The Trick’ in getting People (of all Ages and Stages in Life) to eat healthier, to slim down (if added Weight presents a problem to them) and to eat more Campbell’s Products thus helping your Earnings for the First Quarter of 2011.

As you had stated at:
http://www.justmeans.com/press-releases/CAMPBELL-APPOINTS-KIM-FORTUNATO-DIRECTOR-OF-CHILDHOOD-OBESITY-AND-HUNGER-PROGRAM/6342.html

Our Mission: Together we will build the world's most extraordinary food company by nourishing people's lives everywhere, every day.

I couldn’t agree more!

If you have any Questions, please email me at: askoopesmith(at)hotmail(dot)com

Thank you, Campbells & V8!

Sincerely,
ASK: ADRiENNE SiOUX KOOPERSMiTH
Koopersmith’s Global Communications
“People read what ASK writes about…”
Chicago, IL USA

An Exclusive to: Campbell’s Soup Company, Camden, New Jersey USA

©2010. ADRIENNE SIOUX KOOPERSMITH. All Rights Reserved.

END

2 comments:

Jenny said...

Very nice! I love V8 juices. It's good to know that it's great for the body too. By the way, I found an exciting iPhone-iPad Application for food lovers like us. It's really fun to have this. Plus they have an ongoing contest that could make you win up to $150. Until next time... Enjoy the food!

Adrienne Sioux Koopersmith said...

Jenny, thanks for writing and for your VO: Value Opinions. I don't know IF I love V8 Vegetable Juices because they taste or if I now realize that at 58, it's high time I begin taking care of myself moreso and better. I would firmly guess it's a cross between the 2.

Also, thanks or sharing the news about the iPhone-iPad App 4 Food Lovers. What won't they dream up next! Plus, it comes with its own contest - what's more oppor-TOON than that - display a little creativity and win some money, great at this time of year for the Gift of Juicing or Vegetating it all up!

Thanks again, Jenny! And have a Happy, Healthy Holiday & 2011 (ahead).

Cheers,
ASK: Adrienne Sioux Koopersmith
America's Premier Eventologist &
EAT-Ventologist
Chicago, IL USA

Posted: 12-6-2010 - 3:47 PM CST