Sunday, December 7, 2014

Verdura's 75th Anniversary: A Retrospective Exhibition of Jewels that sets The Theme for all Generations.

DateLine:  Sunday, December 7, 2014
Via Word-of-Mouse
ASK/Chicago, Illinois USA
National Splurge Day’s The Daily Splurge #169 for Sunday, December 7, 2014 is a Tribute and or Introduction to Duke Fulco di Verdura, the Sicilian Jewelry Maker who happened to associate with Coco Chanel (1883- 1971), the French Fashion Designer who became popular in both the Paris Literary and Artistic Worlds.  Coca may best remembered as being Creator of the LBD: Little Black Dress. 


Deciding to reinvent her Look, Duke di Verdura thus created for himself a Reputation in the Fine Jewelry Industry that later catered to ‘The Stars’ when Movie Making was just beginning. Opening his First Salon on Fifth Avenue in New York and established in 1939, this Move correlated to a Time when Stories of every Possibility were tearing the World apart, yet something extraordinary was happening in Fashion and The Arts that would later be unrivaled.

Shortly thereafter, with the Advent of the Television Set, this catapulted (t)his Visibility further to Super-Stardom as more and more People became hooked on the High Intensity that only the Screen could provide. 


And, how did I know that? By watching my Favorite Weekly TV Program, CBS Sunday with Charles Osgood, Lee Cowan, Mo Rocca, Anthony Mason, Martha Teichner  and The Tracey Smith (amongst other Prime Time  Journalists) who always introduce HOT & HAUTE Topics that I should either be focused on and/or educated about.  


Nora O’Donnell of CBS This Morning (Monday-Friday) hosted this particular Segment [whose Eyes are as crystal blue as the Blue Iced Diamonds she showed us during that Interview].   We all have our favorite Verdura’s.  Whoopi Goldberg favors Moonstone in her Jewelry.  Therefore, when it comes to The Art and Act of Splurging as The Queen of Splurge and Founder/Originator of:



(now marking its 20TH Year ABC: Anniversary – Birthday - Celebration)


(Commemorated from 2014-2019 for NSD’s 20-25TH ABCs)


knowing where to get that IDI: Intel/Data/Info is as vitally incremental and important as splurging itself when ‘The Urge to Splurge’ overtakes you.  Verdura brings that out in a Person and has for the last 75 years marking their Diamond Anniversary now.  

Peering at ‘The Calendar,’ tiz the Season for that with each and every Turn made.  The ‘Returns’ (not necessarily defined as the Regifting and Resifting now) on having that Input in your Data Bank and close-at-hand, cannot be measured. 

As Ms. Chanel once said:  “I never wanted to weigh more heavily on a Man than a Bird.”  To which I would say: “Why do that when your Jewelry can?”

THEREFORE:  The Underlying Lesson and Moral to be learned from this CBS Sunday Segment of Sunday, December 7, 2014 (the 73RD Anniversary of Pearl Harbor Day) simply is: 

Duke Verdura did not need to make Jewelry. He lived in a Comfort Zone, a Life of Luxury, most of us never even dream (of).   However, he did and because of his Artistry, look at the Lives he touched by doing so and, even 36 years after his Death (in 1978) and now upon the 75TH Anniversary of

Verdura: The Master Jeweler,

the Story still continues to inspire a Legacy that sparkles; takes one’s breath away and attracts entire New Generations of  Collectors and Fanfare.  ‘Looking good just got better’ because of him.  How nice it would have been to have known him. 



VERDURA COLLECTIONS – ‘America’s Crown Jeweler’ per The New York Times: 

On Facebook at:

For those Individuals  not knowing about the New York Scene:


per ASK: Adrienne Sioux Koopersmith,

Founder of National Splurge Day ©1994


TDS: The Daily Splurge ©2014 is:



Verdura at 75 will be the most important retrospective exhibition in the history of the company and will be open to the public from October 14 thru December 23 at 745 Fifth Avenue, in a new gallery space adjacent to the company’s flagship. The exhibition will feature a selection of more than 150 of Duke Fulco di Verdura’s original jewels and objets d’art as well as a small selection of his 10,000 gouache jewelry designs, archival materials, his personal miniature paintings, and rare period photographs.

Yet another Reason to visit New York…as if you needed yet another one.

Contact:  ASK: Adrienne Sioux Koopersmith aka:

'America's Premier Eventologist' 
per Insight Magazine / Washington, DC - August, 1997


'The Premier Eventologist in the History of the World'
per The Chicago Tribune / Chicago, IL - January 2001


Koopersmith's Global Communications
"People read what ASK writes about..."
Studios 1258 & 1437
Chicago, Illinois USA

for any/all your promotional Needs & Interests. 

HOT ON THE 2014-2015 SCHEDULE ARE:  Blog Alliterations, Twitter & Facebook Posts, designed for each Client in Packets of 50.


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