As posted on the Facebook Page:
with: 1,985,550 likes:
August 11, 2014 – 12:41 PM CST
Subaru of America, Inc.2235 Route 70 West Subaru Plaza
Cherry Hill, NJ 08002 USA
Phone: +1 856 488 8500
TO: Tomomi Nakamura, Chief Executive Officer
Micheal Loschiavo, Partner
Brian Simmermon, VP & CIO
Dean Evans, Chief Marketing Officer
Kunio Purcell, Chief Operating Officer
Jeffrey Walters, Senior Vice President of Sales
Alan Bethke, Director, Marketing Communications
Christine Horning, Project DirectorInformation Technology
Randy Nitowski, Director of IT - Infrastructure
Tatia Weiss, Director of Training
Karen Allen, Director, Sponsorships, Events & Services
Michelle Brown, Information Technology Director
Jim Pernas, Director, Portland Zone
Michael McHale, Director, Corporate Commmunications
Kenneth Lin, Director Product Management
Brad Candullo, General Manager
Dear Subaru Executive Board (as listed above):
You are airing a Commercial that rubs me the wrong way. It deals with a young boy in his toy car near his Dad’s Subaru, parked in their Driveway . All of a sudden it pans to the ‘Son’ driving the family car; he cannot see over the wheel and he’s in a variety of scenes in and around town. As a person who was formerly in Advertising with a Pension to watch the latest Commercials, lately there have been a few Cases across the USA, where very young Kids have gotten into their family’s vehicle and merely DROVE off.
#1: We both know how impressionable children are.
#2: We both know that if their parents are NOT in the TV room, the Kids are going to believe that it is OK to take their Dad’s Subaru out for a ‘Spin.’
This, I would guess, is a Spin-Off of the TV Commercial (aired earlier this year) where the Father is giving the Keys to his Daughter. She is a little gal and then morphs into a lovely young Lady getting ready to go away to school. Yours was much bolder and immediately gave the Impression to me that some innocent Kid (between 4-14) could decide to take the Family Car out on a Joy Ride where he or anyone could get HURT or worse yet: Killed.
I realize your AIM is to LURE AND IMPLANT into the Minds of the Younger Generation to buy your CARS, but let the Kids grow up and be a Kid before keys are shoved into their Hands. The Life you save could be someone that you know, love and care about.
For what it’s worth…it’s just not worth taking THAT chance.
Sincerely,Koopersmith’s Global Communications
ASK: Adrienne Sioux Koopersmith
ASK: Adrienne Sioux Koopersmith
“People read what ASK writes about…”
Studios 1258 & 1437
Chicago – IL USA
UPDATE OF TUESDAY, AUGUST 13, 2014
As posted on my Facebook Page at:
ASK/Chicago's Update from Yesterday:
On Monday, I posted and tweeted out this Comment:
ASK/Chicago takes on Subaru, Fortune 500 Auto Manufacturers to save a Kid's Life. http://tinyurl.com/pmemm3u
Today while I watched CBS Chicago, I was happy to see that ANOTHER Subaru of America, Inc. Commercial appeared. Now, since I am not an Insider, I don't know if this is Part of a Rotation, but I was happy to see that the Commercial I complained about had been removed. Maybe somebody does read my Posts after all...