ASK/Chicago takes on Subaru, Fortune 500 Auto Manufacturers to save a Kid's Life.

As posted on the Facebook Page:

 

https://www.facebook.com/subaruofamerica

 

with:  1,985,550 likes:

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August 11, 2014 – 12:41 PM CST

Subaru of America, Inc.

2235 Route 70 West Subaru Plaza
Cherry Hill,  NJ 08002 USA

www.subaru.com

Phone: +1 856 488 8500

TO:  Tomomi Nakamura, Chief Executive Officer

Micheal Loschiavo, Partner

Brian Simmermon, VP & CIO

Dean Evans, Chief Marketing Officer

Kunio Purcell, Chief Operating Officer

Jeffrey Walters, Senior Vice President of Sales

Tomohiko Ikeda, Director and Corporate Senior Vice President of Fuji Heavy Industries

Alan Bethke, Director, Marketing Communications

Christine Horning, Project DirectorInformation Technology

Randy Nitowski, Director of IT - Infrastructure

Tatia Weiss, Director of Training

Karen Allen, Director, Sponsorships, Events & Services

Michelle Brown, Information Technology Director

Jim Pernas, Director, Portland Zone

Michael McHale, Director, Corporate Commmunications

Kenneth Lin, Director Product Management

Thomas Doll, President, Chief Financial Officer and Chief Operating Officer

Brad Candullo, General Manager

 

Dear Subaru Executive Board (as listed above):

You are airing a Commercial that rubs me the wrong way.  It deals with a young boy in his toy car near his Dad’s Subaru, parked in their Driveway . All of a sudden it pans to the ‘Son’ driving the family car; he cannot see over the wheel and he’s in a variety of scenes in and around town.  As a person who was formerly in Advertising with a Pension to watch the latest Commercials, lately there have been a few Cases across the USA, where very young Kids have gotten into their family’s vehicle and merely DROVE off.

#1:  We both know how impressionable children are. 

#2:  We both know that if their parents are NOT in the TV room, the Kids are going to believe that it is OK to take their Dad’s Subaru out for a ‘Spin.’ 

 

This, I would guess, is a Spin-Off of the TV Commercial (aired earlier this year)  where the Father is giving the Keys to his Daughter.  She is a little gal and then morphs into a lovely young Lady getting ready to go away to school.  Yours was much bolder and immediately gave the Impression to me that some  innocent Kid (between 4-14) could decide to take the Family Car out on a Joy Ride where he or anyone could get HURT or worse yet: Killed. 

 

I realize your AIM is to LURE AND IMPLANT  into the Minds of  the Younger Generation to  buy your CARS, but let the Kids grow up and be a Kid before keys are shoved into their Hands.  The Life you save could be someone that you know, love and care about.

For what it’s worth…it’s just not worth taking THAT chance. 

 

Sincerely,
ASK: Adrienne Sioux Koopersmith

Koopersmith’s Global Communications
“People read what ASK writes about…”
Studios 1258 & 1437
Chicago – IL USA

CC:  CBSChicago

 

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UPDATE OF TUESDAY, AUGUST 13, 2014

 

As posted on my Facebook Page at:

 

ASK/Chicago's Update from Yesterday:

 

On Monday, I posted and tweeted out this Comment:

 

ASK/Chicago takes on Subaru, Fortune 500 Auto Manufacturers to save a Kid's Life.  http://tinyurl.com/pmemm3u

 

Today while I watched CBS Chicago, I was happy to see that ANOTHER Subaru of America, Inc. Commercial appeared. Now, since I am not an Insider, I don't know if this is Part of a Rotation, but I was happy to see that the Commercial I complained about had been removed.  Maybe somebody does read my Posts after all...

GO: #Subaru!