Friday, September 19, 2008

RedBalling in Chicago: Marketing The RedBall past The Great Out-of-Doors

Quote of: ASK
Wednesday, September 10, 2008

Chicago, IL USA: With Summer quickly 'falling' into Autumn in a matter of Hours now, Kurt Perschke's RedBall Project has three (3) more important Stops planned. Those Destinations include:

Friday, September 19: The Hyde Park Art Center - 5020 South Cornell Avenue

Saturday, September 20: IIT’s McCormick Tribune Campus Center - 3201 S. State Street

Sunday, September 21: The Chess Pavilion, North Ave at The Lakefront

Set-Up Time is slated from approximately 8AM-10AM. Public Viewing is set from 11AM - 6PM.

THE RED REFUGE: All Locales are conveniently found within 'Biking' Range of your nearest Bike Path. Chicago is the most Bike-Accessible City in the continental USA. There's nothing more exciting than Exercising & viewing Sculpture within the same Outing. Both de-FUN-itely make 'a powerful Impact.' Pack a Picnic Lunch & Camera and make that Jaunt into a Red-Letter Event.


Futhermore, if you've been continually checking out The Effect THE REDBALL PROJECT has had on Chicagoans and Tourists treading on our Turf, you may agree that the following Marketing Trends (I envisioned) may soon 'catch on' like a big Red Ball of Fire. Those very Concepts include (but are not limited to):

1) Tattooing, which was ‘Fringe’ only 20 years ago, is Mainstream. I do believe that Red Dots placed in the Center of the Forehead are symbolic of THE RED BALL catching on. This, of course, is reminiscent of the Indian Culture where People have been practicing this Beauty Mark for centuries.

2) More RED Rooms (painted, that is or wall-papered) will be seen in Homes across America as Ty Pennington and his Band of House-Designers (or REDesigners ® as I aptly have renamed them) start their new Fall Season on ABC.

3) The United Colors of Benetton will shoot more for RED in their Spring Wear 2009 Clothing Campaign as well as such Fashion-Oriented Names as Tommy Hilfiger and Ralph Lauren being the Leaders in The Pack.

4) With due Apologies to The(ir) Peacock, NBC will ‘lose’ the five (5) other Colors (Yellow, Orange, Purple, Blue and Green) in their Peacock Logo and just ‘KEEP THE RED.’

5) “Keep The Red” will become the latest Slang Tag around Cities. Graffiti Markings on Inner City Walls will follow suit.

6) Games like Checkers (where Markers are predominantly Red and/or Red Spheres) will become popular all over again.

7) Red Pom-Poms (not Pomeranians, although Pugs seem to be PUP-ular at the present in Chicago DOG-ma) will become a new Fashion Craze and replace any and everything ‘Hannah Montana,' once and for all.

8) When Kurt Perschke’s RedBall Project leaves Town and its ‘Indelible Red Mark,’ you’ll never quit look at a 6’4” Clearance Sign in quite the same exact Manner (again).

Psychology Today Magazine Editors may find it a fascinating Story/Topic as to why the Big (Brobdingnagian) RedBall affects People as it does.

To forecast your Red Marketing Trends here, email me at:


THE SPIRIT: Thinking OUT OF THE BOX has been 'The Claim to Fame' the RedBall Project has achieved to date. What becomes of it after it's deflated on September 25TH is yet for us (its Viewers and avid Audience) to continue.

Reported by:
ASK: Adrienne Sioux Koopersmith
Koopersmith's Global Communications
"People read what Adrienne writes about..."
GORF Werks Central
'Home of The Grin Reaper'
'Chicago's First Green Mascot' & 'The Icon of The Green Movement'
Chicago - chicaGORF, IL USA

Posted: Friday, September 19, 2008 - 10:16AM CST

1 comment:

Adrienne Sioux Koopersmith said...


Written & Submitted by:
Klancy Perkins
Assistant to: ASK
December 31, 2008 – 10:20 AM CST

ASK, ADRIENNE SIOUX KOOPERSMITH, a long-time Chicago Resident, emitted an extremely enthusiastic response for Cameraman/Director of Photography/Filmmaker, TONY GADDIS of St. Louis, Missouri who asked her to say a few words about her initial Reaction to Kurt Perschke’s Redball Project that was stationed in front of the Restaurant called Wishbone-on-Washington (merely a stone’s throw from Harpo Studio – Home of the Oprah Winfrey Show) on Friday, September 5, 2008. Being an Artist, Writer, Lifestyle Conceptualist and hailed as: ‘America’s Premier Eventologist’ in her own ‘Rite of Passage’ as well as an ardent Fan for all Things RED, one of the 3 Primary Colors of the Universe, ADRIENNE spoke to TONY at length about what she personally felt KP’s Contribution to The World of Sculpture was and what The Sculpture symbolized in its month-long stay in Chicago, the 3rd largest Marketplace in the USA. This was (after all) her 2ND of 15 Visits (having sadly missed its First at the Millennium Park) she would make TO THE BALL (as she termed the EVENT) and a RED-imentary Way to get out for The Month and Mingle.

Seeing and charting The Pulse and Reaction of others as they stopped, stared and encircled THE BALL (that measures 15 feet high) was an Adventure in Human Nature. Promoting Popular Culture for nearly 30 years via her PRAM (Public Relations/Advertising/Marketing) Company, KOOPERSMITH’s GLOBAL COMMUNICATIONS, ASK knew exactly what Manhattan Sculptor, Kurt Perschke was aiming to do with his monstrously BIG RED RUBBER BALL.

Later, after they got to know each other, ADRIENNE joined the Team by becoming their official Daily Blogger contributing 22 BLOGS (equating to 24,656 Words) on her Forbes’ hailed BLOG called: KOOPERSMITHIN’ ® that appeared in September – solely devoted to THE REDBALL PROJECT.

HOW’D HE DO THAT? Kurt garnered the Assistance of one of the top 3 greatest Retail Giants in the Northern Hemisphere that coincidentally was RED-dy to help. Most of the General Population was not aware that Target would soon be opening up 36 new Stores on October 14TH in 21 States, after a near Total Collapse of the American as well as Global Meltdown (in October, 2008) -- within just a month. Seeing a Big RedBall appear out of nowhere instantly made a Person smile and wonder…why or why not.

‘Giving Back’ to The Community (in an otherwise greedy, ‘take-it-all’ World) ASK surmised was an incredible Marketing Strategy aimed towards The People to show, overall, and on a Grand Scale that even when Times are slim and sparse, there is Solidarity at work highlighted by a Flaming Red Event, all within The Bounce of a Ball. Being an Attention-Getter, once a Person’s Attention is within reach and secured, any Conversation and Dialogue can ensue and hopefully, it will be beneficial to both participating Parties.

For those viewing The Reel found online at:

ASK also promotes GORF (the 24.5” plush TOY FROG with the infectious 11” Smile) as ‘Chicago’s First Green Mascot’ & ‘The Icon of the Green Movement’ (who coincidentally has two big Red Eyeballs or Orbs). She is holding him during her Commentary that Filmmaker, TONY GADDIS was shooting at The Wishbone Restaurant. GORF continuously accompanied ADRIENNE as she attended each RedBall Event and used as a Photographic Prop during the entire Duration of the REDBALL PROJECT as the Parallel of how both REDBALL & GORF ran along similar parallels and makes an Artistic Statement in and of itself.

QUOTING CLARENCE: Clarence Lipideau (after seeing the Video believes Tony’s Taped Commentary was): “The most positive Statement Target could have received from a Civilian. No script or state-of-the-art New York City Ad Firm could have placed those poignant Words into Koopersmith’s Mouth. Her Testimonial is definitely worth its Weight in ‘Gold’ or should we say Red Rubies to keep with the Theme. When I saw Adrienne’s Segment, it was so spontaneous, fresh, upbeat, real and true, it inspired me to exude my Appreciation for the Content of the Moment.”

CONCLUDING REMARKS: Target Corporation, the #2 Discount Chain Store Retailer is not like Wall Street Financiers in the sense that it houses unscrupulous Overlords and Swindlers. “Every Man” (Woman & Child) is Target’s Bed-and-Butter. Their Corporate Mission is to treat People the Way ‘The People’ deserve to be treated, with Respect, Dignity and Provisions or Opportunities to score great Products, super(b) Deals as well as knowing and feeling (deep down) that when their Customer returns home, that Trip is with Money in their Pocket(s). Scalping or Robbing is not in their Vocabulary or Business Plans. To Koopersmith, this is the Continuation of ‘The American Dream’ which is quickly dissolving in too many People’s Lives.

“Target puts the FUN and FUNDS (back) into Shopping.”
QUOTE OF ASK: Adrienne Sioux Koopersmith
Monday, December 22, 2008 – 11:34 AM CST.

Tony Gaddis for his 2009 Filmmaking Schedule at: tony(at)thefountainstudio(dot)com


Kurt Perschke for his future Art Projects that include The RedBall Project’s June, 2009 Appearance in Toronto, Canada during their Luminato Festival at: kurt(at)redballproject(dot)com

CONTACT INFO: To hire ASK to appear in your Print Ads and Commercials for 2009, contact her directly at:

Green Groups (those environmentally conscious) may contact GORF at:

ASK’s RedBall Blogs are found at:

October 1, 2008

& for the entire Month of September, these earlier Blogs begin at:

and chronologically run (back-words) from September 30 – September 3 (2008).